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Brooks debuts Japanese apparel brand


POZZOLEONE, Italy (BRAIN) Jan 27, 16:05 MT—Brooks England has launched the website for Pedaled, a Japanese bicycle clothing label owned by the saddle company.

Brooks purchased a...read more

Topic: Trends

Slipstream Sports supports women's team

BOULDER, CO (BRAIN) Jan 27, 14:18 MT — Slipstream Sports, the company behind the Garmin-Barracuda pro men's team, is partnering with another squad to present a women's pro team for 2012.

Slipstream will partner with AA Drink/Leontien.nl, which will operate the Women's Pro Cycling Team at the races; the team will continue to be maintained by Slipstream.

As part of the partnership, Emma Pooley, Lizzie Armistead, Lucy Martin, Sharon ...read more

Topic: Competition

Bike shop and café steams ahead

CHICAGO, IL (BRAIN) Jan 27, 14:03 MT — Emphasizing locally made transportation bikes, cycling accessories and food, combination bike shop/café Heritage Bicycles General Store will hold its grand opening Saturday, Jan. 28.

Owner Michael Salvatore hopes the marriage of the café and biking cultures will attract not only java-loving...read more

Topic: Retail

Chicago shop featured on Today show

Chicago shop featured on Today show WILMETTE, IL (BRAIN) Jan 27, 11:09 MT—Chicago's Wilmette Bicycle & Sports Shop was featured in a four-minute segment on NBC's Today show this week, held up as an example of how old-school retailing can thrive despite the odds.

"The Wilmette Bicycle & Sports Shop is one of those stores that shouldn't exist in this big-box age. It's small, cramped and off by itself, miles from the nearest mall. But it works … for all the right reasons," reported NBC...read more

Topic: Retail

League issues alert about House bill

WASHINGTON, D.C. (BRAIN) Jan 27, 09:56 MT— The League of American Bicyclists and America Bikes sent a call to action to members Friday requesting that they ask their representatives to help preserve funding for biking and walking.

The national advocacy groups said they expect the House Transportation Committee to vote on a key amendment to the American Energy and Infrastructure Jobs Act next week. As it’s currently drafted, the house bill eliminat...read more

Topic: Advocacy/Charities

BRAIN Blog

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All Frothed Up: What BRAIN's up to

Posted: Jan 27, 2012

Dear Readers, There’s been some confusion among our readers about recent changes to our website, so I wanted to let y...

Read the entire post!

The Placebo Effect

Posted: Jan 24, 2012

With tongue firmly in cheek, a wheelbuilder makes the case for ceramic bearings.

Read the entire post!

BRAIN Video

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Do You Have Bike Shop Experience...

(PAID ADVERTISEMENT)...do you want to work in the cycling industry? Have a passion for bikes and want to share that with others? Working in a bike shop is one of the best ways to get a job at Specialized. Check out how two of our employees got their start
http://www.youtube.com/watch?v=jpD-j6J67Ig

Calendar of Events

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Jan292012

2012 Midwest Bicycle E...

Access to bike shops, nonprofits, individuals and other bicycle-related businesses, each featurin ... see details

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