VAN NUYS, CA (BRAIN) Tuesday August 7 2012 3:52 PM MT—Easton-Bell Sports has named Marty Mares as director if its Easton Cycling business unit.
Mares most recently directed sales and marketing for the online retailer Trisports.com. He also is a former president of the e-bike division of Motor Excellence and is the former CEO of Genuine Innovations. He also is the former sales manager for Answer Products and a sales rep for KHS Bicycles.
“We’re thrilled to bring someone of Marty’s caliber on board during what is an exciting time for our Easton Cycling business,” said Donna L. Flood, COO and president of Giro/Easton Cycling. “The Easton Cycling brand is all about innovations that improve athletic performance. Marty’s experience leading product and technology-focused businesses, combined with his deep knowledge of the cycling world, are ideally suited to help guide the evolution and growth of Easton Cycling.”
Mares is based at Easton-Bell Sports’ Scotts Valley, CA office, where the company’s Easton Cycling, Bell, Giro and Blackburn brands are based.