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Latest News

1 hour 27 min ago
The new SB6c.

FRIEDRICHSHAFEN, Germany (BRAIN) —Scarcely one month after launching the SB5c trail bike and just one week after it introduced a new cross-country race model, Yeti rolled out a third new bike on the opening day of Eurobike.

Posted in Product/Tech
2 hours 48 min ago

FRIEDRICHSHAFEN, Germany (BRAIN) — Before the Eurobike show floor opened, journalists gathered around the coffee bar in BMC's sleek and modern booth for a critical cup to fuel the day ahead.

Posted in Product/Tech
2 hours 57 min ago
The CamelBak Kudo.

FRIEDRICHSHAFEN, Germany (BRAIN) — CamelBak is chasing the enduro rider with two new packs with padded inserts and other features designed for the race discipline.

Posted in Product/Tech
12 hours 10 min ago
The Dolomites Evo

FRIEDRICHSHAFEN, Germany (BRAIN) — A collaboration between Michelin and Northwave has resulted in two new mountain bike sole models being used on three new Northwave shoes for next season.

Posted in Product/Tech
13 hours 14 min ago
The new Shimano R321W

FRIEDRICHSHAFEN, Germany (BRAIN) — Timed for the opening of the Eurobike show here this week, Shimano has announced a new top-tier road shoe and some new handlebar, stem and seatpost options offered in its PRO brand.

Posted in Product/Tech
15 hours 57 min ago

FRIEDRICHSHAFEN, Germany (BRAIN) — Easton Cycling, under its new ownership shared with RaceFace, is showing a variety of new wheels at Eurobike, including a super light road tubular set with carbon spokes, as well as 650b versions of some of its popular mountain bike wheels.

Posted in Product/Tech
1 day 1 hour ago

FRIEDRICHSHAFEN, Germany (BRAIN)—Coming off a mild winter and beautiful spring, the German market has experienced an increase in sales and market experts expect the positive trend to continue through the remainder of the year.

Posted in International
1 day 1 hour ago

FRIEDRICHSHAFEN, Germany (BRAIN) — Occasional rain showers and cool temperatures didn't stop  showgoers from getting on the trail for Eurobike's Demo Day on Tuesday. For the first time, Demo Day was held on show grounds, adjacent to the Messe where the Eurobike expo takes place in Friedrichshafen.  

Posted in International
1 day 5 hours ago
Russ Johnson, VP, Wren Sports

PINOLE, Calif. (BRAIN) — Onetime Shimano American Corp. communications director Russ Johnson has been hired as vice president of Wren Sports LLC, the IBD-exclusive bike and accessory brand recently founded by industry veteran Kevin Wren.

Posted in North America
1 day 7 hours ago
Alonzo Bodden

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Alonzo Bodden, winner of “Last Comic Standing,” will host the 2014 Interbike Awards gala. Bodden has appeared on The Tonight Show with Jay Leno, The Conan O’Brian show, The Keenan Ivory Wayans show among other TV appearances.

Posted in North America
1 day 12 hours ago

FRIEDRICHSHAFEN, Germany (BRAIN) — Garmin made two product announcements as the Eurobike show opened here with an outdoor demo day Tuesday.

Posted in Product/Tech
1 day 17 hours ago
A Swiss Giro distributor explains MIPS to a retailer Wednesday.

SCOTTS VALLEY, Calif. (BRAIN) — BRG Sports has made a minority investment in the Swedish company that developed the MIPS helmet technology, which is used by several helmet brands including POC and Scott Sports.

Posted in Product/Tech

Upcoming Events

Aug 23 to Sep 14
Vuelta a España
Aug 27 to Aug 30
Eurobike Messe Friedrichshafen, Germany
Aug 27 to Aug 28
Accell North America Open House Chicago
Sep 08 to Sep 09
Interbike OutDoor Demo Bootleg Canyon, Boulder City, NV

New Product

Knight's 95 mm clinchers.

FRIEDRICHSHAFEN, Germany (BRAIN) — A new high-end road wheel brand is offering a fresh take on construction and aerodynamic features, as well as an international dream team of wheel and carbon fiber industry veterans as its founding executives.

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