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New program will direct money straight to local IMBA chapters.

LAS VEGAS (BRAIN) — The International Mountain Bicycling Association is launching a new program at Interbike called the Dig In Campaign. It's a grant program that puts money raised through national efforts into the coffers of local IMBA chapters who have actionable trail projects.

The Shootout on E-Mountain on Monday.

A calendar of events for Tuesday and Wednesday at the OutDoor Demo and Interbike Expo.

COLORADO SPRINGS, Colo. (BRAIN) — Qarv Imports is now distributing the Spanish mountain bike brand Mondraker.

Qarv will offer Mondraker's downhill, enduro, trail, cross-country, and e-mountain bikes to select brick-and-mortar shops starting in November.

RANCHO DOMINGUEZ, Calif. (BRAIN) — Imagine Interbike being the least expensive and best way to meet up with your dealer base and reach out to new dealers.

Imagine year after year making good contacts at the show, writing pre-orders and finding people interested in what you have on offer.

LAS VEGAS, Nev. (BRAIN) — The Bicycle Product Suppliers Association has released its first-ever Annual Report, an eight-page print piece to be distributed to all Interbike exhibitors and at the BPSA booth at the show (#L8).

BOULDER CITY, Nevada (BRAIN) — Visitors to Interbike's OutDoor Demo, which opens Monday, will be able to rely on on-course hydration from Infinit Nutrition, which has been named the official nutrition partner of the event.

UPDATED: Trek calls suit "groundless."

LOS ANGELES (BRAIN) — A company that claims to own the rights for the late comedian Chris Farley's intellectual property has filed a $10 million lawsuit against Trek Bicycles in a California court, claiming that Trek's Farley fat bike models capitalize on the name without permission.

SAN LUIS OBISPO, Calif. (BRAIN) — Lezyne has hired industry veteran Michael Cushionbury as its communications manager.

CHICAGO (BRAIN) — A long-running personal injury lawsuit can proceed after Giant Manufacturing failed to convince the Illinois State Appellate Court that it should be cut loose from the suit because, the Taiwanese company said, it essentially had no ties to the sale of Giant bicycles in Illinois.

STOCKTON, Calif. (BRAIN) — Williams Cycling, maker of high end cycling wheels and components, is moving away from its all-online model and is now distributing directly to retailers as well.

PERTH, Australia (BRAIN) — BikeBookings.com, an Australian company that offers a software package for bike service department management and communication, is now available in the U.S.

Brian Payne will suggest ways retailers nationwide can support similar trails.
Brian Payne

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike's opening Industry Breakfast next Wednesday will feature a keynote address by Brian Payne, the founder of the Indianapolis Cultural Trail and the president and CEO of the $725-million Central Indiana Community Foundation.

New Product

LAS VEGAS (BRAIN) — Van Dessel has added a new limited edition model to its Whiskey Tango Foxtrot line.

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