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Latest News

2 days 15 hours ago
The standard system was inaccurate for counting groups of riders.

BOULDER, Colo. (BRAIN) — Boulder County, Colo., has tweeked its vehicle traffic counters — the black tubes across traffic lanes seen across the country — to make them better able to distinguish bicycle traffic from other vehicles.

Posted in Studies/Reports
2 days 15 hours ago
The pannier shown with a backpack inside the large pouch.

BOULDER, Colo. (BRAIN) — GreenGuru, which recycles used bike inner tubes and other materials into new products, is looking to the crowd funding site to fund production of a new product: a pannier designed for bike commuting and transportation.

Posted in Product/Tech
2 days 18 hours ago

SAN FRANCISCO (BRAIN) — Bag and accessory maker Chrome Industries has shifted sales from a force of independent reps to its in-house sales team. The move is part of Chrome's plan to provide more exclusive distribution and establish deeper relationships with its dealers, the company said.

Posted in North America
2 days 19 hours ago
New Mexico distributor invites other suppliers and retailers to enact similar programs.

SANTA FE, N.M. (BRAIN) — By asking retailers if they would like to "round-up" their payment to the next whole dollar, distributor BTI has raised $2,400 for the PeopleForBikes Foundation in the last year.

Posted in North America
2 days 19 hours ago

AIGLE, Switzerland (BRAIN) — The Union Cycliste Internationale has hired Sebastien Gillot as its new head of communications. Gillot was most recently with the International Boxing Association, where he was head of communications and public relations.

Posted in International
2 days 19 hours ago

SAN DIEGO, Calif. (BRAIN) — NiteRider Technical Lighting Systems has promoted Jason Earick to customer service manager and hired Brien Prescott as an inside sales account manager.

Earick has worked for NiteRider for nine years in customer service, repair, sales and event support.

Posted in North America
3 days 12 hours ago

BERKELY, Calif. (BRAIN) — Shimano/Pearl Izumi has already pledged $20,000 in the campaign by the National Interscholastic Cycling Association to earn a $75,000 matching grant from a Dick's Sporting Goods program.

Posted in North America
3 days 19 hours ago

SCOTTS VALLEY, Calif. (BRAIN) — This week Easton-Bell Sports officially changed its name to BRG Sports, a change the company announced in February when it sold its Easton-branded baseball and softball business to Bauer.

Posted in North America
4 days 13 hours ago

SAN JUAN CAPISTRANO, Calif. (BRAIN) — BionX, Currie Technologies, Pete's Electric Bikes, Prodeco and other electric bike suppliers have committed to a presence at Charged Up, a first-time electric bike and outdoor technology media event planned for New Jersey next month.

Posted in North America
4 days 16 hours ago

WASHINGTON (BRAIN) — Commuters are slowly but steadily switching to walking or biking to get to work, and the more people who walk or bike, the safer they all are.

Posted in Studies/Reports
4 days 18 hours ago

SALT LAKE CITY (BRAIN) — Chase Pinkham, a domestic pro road racer who competed on the Jamis–Hagens Berman, Trek-Livestrong and Bissell teams during his career, died Monday, according to the Jamis team and news reports.

Posted in North America
4 days 18 hours ago

ALLENTOWN, Pa (BRAIN) – The IBD industry has been fretting for years about why many consumers are choosing to buy bikes online.

Posted in Studies/Reports

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Apr 24 to Apr 27
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May 04
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EMERYVILLE, Calif. (BRAIN) — Clif Bar & Company's new Kit's Organic Fruit + Seed bars are made with all organic fruit and seeds.

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Shimano, Inc. 94.560.00%
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