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Brooks in a Friends On Bikes Instagram post.

SEATTLE (BRAIN) — The bike community across the country is mourning the death of SJ Brooks, who died in a cougar attack while mountain biking near Seattle last Saturday. Brooks worked at shops in Seattle and Boston and for Seven Cycles. She was a co-founder of the Seattle chapter of the Friends on Bikes organization and a former board member of Bikes Not Bombs.

OVERLAND PARK, Kan. (BRAIN) — In 25 BRAIN Dealer Tours, it's rare we've toured four such different stores on the same day with such diverse approaches and personalities as we did on Wednesday as we pedaled around the Overland Park and Lenexa area, south of Kansas City, Kansas.

The bar at VeloGarage and Tap Room.

OVERLAND PARK, Kan. (BRAIN) — BRAIN's first Dealer Tour of the Kansas City area got underway Tuesday as we pedaled to four shops, all south of the city itself, in Kansas and Missouri. In the evening, we drove up to the Velo Garage and Tap House in North Kansas City.

Latest News

NEDERLAND, Colo. (BRAIN) — After reworking its supply chain for the past two years, mountain bike brand Banshee Bikes has introduced a new sales program to sell direct to dealers in the U.S. and Canada.

VANCOUVER, British Columbia (BRAIN) — Consumer-direct e-bike brand Rad Power Bikes is growing its Canadian headquarters and opening a retail showroom in East Vancouver next month.

OCEANSIDE, Calif. (BRAIN) — Race Across America (RAAM) will hold its first consumer festival at the start of the team race at Oceanside Pier in San Diego County on Saturday, June 16.

WASHINGTON (BRAIN) — PeopleForBikes led a group of 12 industry leaders to Capitol Hill this week in support of the Recreation Not Red Tape Act. which aims to improve and break down the barriers to recreational riding opportunities on public lands.

Move allows retailer to purchase its own building and expand fit studio.

EDGEWATER, Md. (BRAIN) — Parvilla Cycles held a grand opening celebration on Saturday, May 19, following the retailer’s move to a larger location it purchased in Edgewater, Maryland. The 7-year-old store moved only a short distance but was able to double its space and expand its fitting studio.

IRVINE, Calif. (BRAIN) — Fox Racing has named NorthernMark Agency, based in Pleasanton, California, as sales agency for the company’s newly restructured Northern California / Northern Nevada region.

SAN FRANCISCO (BRAIN) — Science in Sport is now distributing its nutrition products through Quality Bicycle Products. “Through this distribution channel, endurance athletes and sports enthusiasts alike will be able to readily access Science in Sport nutrition across the United States,” the company stated.

SAN JUAN CAPISTRANO, Calif. (BRAIN) — The newest episode of Interbike the Podcast takes a look at how industry media is evolving in the digital age, how brands are choosing to spend their marketing dollars, and the rise of outside public relations firms — rather than the brands themselves — interacting with print and online outlets covering products and the industry.

BOULDER, Colo. (BRAIN) — VeloSwap, the consumer bicycle swap and expo, expects to see over 5,000 cyclists browsing more than 300 vendor booths on Saturday, Nov. 3, at the National Western Complex in Denver.

Level 2 certification adds more hands-on training with e-bike components.

IRVINE, Calif. (BRAIN) — Bosch eBike Systems has partnered with two leading professional bicycle mechanic training schools to offer a new advanced Level 2 eBike Technical Certification.

SHERBORN, Mass. (BRAIN) — Steve the Bike Guy Velo Studio hosted more than 15 women on Sunday, May 20, for the inaugural STBG Women Who Wrench Clinic at Unity Farm in Sherborn, Massachusetts.

New Product

OGDEN, Utah (BRAIN) — Enve Composites’ new SES Aero Road Stem is designed to enable riders to achieve their optimum position and reduce drag through aero shaping while still preserving handlebar options.

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