OLATHE, Kan. (BRAIN) — Garmin in Wednesday launched a new product that uses radar to alert riders to approaching cars, plus head and tailights that react to rider speed and a new GPS-enabled head unit that will display Strava segments in real time.
Varia radar and lights
RENO, Nev. (BRAIN) — A Nevada-based company is suing Wahoo Fitness, Giant Bicycle and Foundation Fitness, alleging that the Wahoo KICKR stationary trainer infringes on its patent. The company, Powerbahn, is seeking at least $1 million in lost royalties and penalties from the three companies.
SANDY, Utah (BRAIN) — Reynolds Cycling has hired recently retired Olympian Billy Demong as its marketing and sponsorship coordinator. Demong competed in the Nordic combined in five Olympic games, winning gold at the Vancouver games in 2010.
MADISON, Wis. (BRAIN) — Ahead of this weekend's Tour de France start, Scott and Trek have unveiled some new aero road bikes, just as Specialized did last week.
TREVISO, Italy (BRAIN) — Sidi Sport s.r.l. is has signed Saddleback Ltd. as the exclusive distributor of its cycling products in the United Kingdom and Ireland effective Sept. 1.
EAST BURKE, Vt. (BRAIN) — The New England Mountain Bike Association's annual festival, NEMBAfest @ Kingdom Trails, attracted 1,900 riders and 71 industry expo booths this weekend.
PORTLAND, Ore. (BRAIN) — Cycling accessories brand Portland Design Works has hired Ben Popper as its brand ambassador for Seattle.
EMMAUS, Pa. (BRAIN) — Bicycling magazine has hired Alex Jarman as an advertising account manager for the brand. Jarman will manage Bicycling's East Coast endemic territory.
MINNEAPOLIS (BRAIN) — Several bike industry suppliers and retailers are supporting musician Ben Weaver's planned 16-day ride around Lake Superior next month.
SAN DIEGO (BRAIN) — KHS is now distributing the complete Maxima Racing Oils Bike line from both its distribution centers.
DALLAS (BRAIN) — Hans Johnsen Company, Wilson Bicycle Sales, and Downeast Bicycle Specialists are now shipping bikes from Reid Cycles, a British brand offering bikes that retail for between $280 and $535.