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1 hour 55 min ago
The Edge 520 showing its Strava integration.

OLATHE, Kan. (BRAIN) — Garmin in Wednesday launched a new product that uses radar to alert riders to approaching cars, plus head and tailights that react to rider speed and a new GPS-enabled head unit that will display Strava segments in real time.

Varia radar and lights

Posted in Product/Tech
13 hours 44 min ago

RENO, Nev. (BRAIN) — A Nevada-based company is suing Wahoo Fitness, Giant Bicycle and Foundation Fitness, alleging that the Wahoo KICKR stationary trainer infringes on its patent. The company, Powerbahn, is seeking at least $1 million in lost royalties and penalties from the three companies.

Posted in North America
15 hours 20 min ago

SANDY, Utah (BRAIN) — Reynolds Cycling has hired recently retired Olympian Billy Demong as its marketing and sponsorship coordinator. Demong competed in the Nordic combined in five Olympic games, winning gold at the Vancouver games in 2010. 

Posted in North America
20 hours 11 min ago
Aerodynamics, comfort and integration are common themes across the new bikes.
Front view of the new Madone.

MADISON, Wis. (BRAIN) — Ahead of this weekend's Tour de France start, Scott and Trek have unveiled some new aero road bikes, just as Specialized did last week.

Posted in Product/Tech
21 hours 25 min ago

TREVISO, Italy (BRAIN) — Sidi Sport s.r.l. is has signed Saddleback Ltd. as the exclusive distributor of its cycling products in the United Kingdom and Ireland effective Sept. 1.

Posted in International
1 day 16 hours ago

EAST BURKE, Vt. (BRAIN) — The New England Mountain Bike Association's annual festival, NEMBAfest @ Kingdom Trails, attracted 1,900 riders and 71 industry expo booths this weekend.

Posted in North America
1 day 16 hours ago

PORTLAND, Ore. (BRAIN) — Cycling accessories brand Portland Design Works has hired Ben Popper as its brand ambassador for Seattle.

Posted in North America
1 day 16 hours ago

EMMAUS, Pa. (BRAIN) — Bicycling magazine has hired Alex Jarman as an advertising account manager for the brand. Jarman will manage Bicycling's East Coast endemic territory.

Posted in North America
1 day 20 hours ago

MINNEAPOLIS (BRAIN) — Several bike industry suppliers and retailers are supporting musician Ben Weaver's planned 16-day ride around Lake Superior next month.

Posted in North America
1 day 21 hours ago

SAN DIEGO (BRAIN) — KHS is now distributing the complete Maxima Racing Oils Bike line from both its distribution centers.

Posted in North America
4 days 21 hours ago

DALLAS (BRAIN) — Hans Johnsen Company, Wilson Bicycle Sales, and Downeast Bicycle Specialists are now shipping bikes from Reid Cycles, a British brand offering bikes that retail for between $280 and $535.

Posted in North America
5 days 15 hours ago
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has announced the addition of a two-day Fit Symposium to September’s expo lineup. The symposium will take place at the Mandalay Bay Convention Center during Interbike on Tuesday, Sept. 15, from 1-5 p.m., and repeated on Friday, Sept. 18, from 9 a.m.-1 p.m., with four-hour sessions each day.
Posted in Industry News

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New Product

FAIRFAX, Calif. (BRAIN) — OSMO has introduced two new sports nutritional products specifically tailored for women: Strawberry Hydration and White Mocha Protein.

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