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MONTEREY, Calif. (BRAIN) — How do you sell e-MTB retailers on GASGAS and Husqvarna, two brands known more for their power bands than pedal power?
Talking face-to-face with dealers in an authentic way. And free burritos and beer doesn't hurt either.
BROOMFIELD, Colo. (BRAIN) — The homepage of e-commerce sites Colorado Cyclist and Planet Cyclery (which merged in late 2021) each began promoting a "Closing Sale" on their homepages this week.
MONTEREY, Calif. (BRAIN) — Kent Outdoors, which acquired Kona Bikes from its founders in 2022, said Friday that after a strategic review it has decided to sell the bike brand.
MONTEREY, Calif. (BRAIN) — Impact protection company D3O arrived at the Sea Otter Classic ready to tighten its grip on the mountain bike market with an expansion into contact points like grips and anti-vibration footwear.
MONTEREY, Calif. (BRAIN) — Motorex lubricants and cleaning products are on display at the Shimano booth at the Sea Otter Classic this week as Shimano North American begins distributing the line to North American retailers.
WASHINGTON (BRAIN) — Full Speed Ahead in conjunction with the Consumer Product Safety Commission is recalling its Gossamer Pro AGX+ crankset because the arms can loosen and/or detach from the spindle.
MONTEREY, Calif. (BRAIN) — Kona Bikes employees were tight-lipped Wednesday after the brand's employees set up a display at the Sea Otter Classic expo (which opens Thursday) and then began breaking it down.
Company is moving Munich Composite's manufacturing equipment to South Carolina.
SPARTANBURG COUNTY, S.C. (BRAIN) — Two supporters of domestic manufacturing are teaming to begin production of carbon fiber rims for the original equipment market.
(BRAIN) — Lazer says its new Verde KineticCore helmet minimizes the use of materials, is made of 70% recycled materials by weight and is recyclable.
Updated with more details following an FDNY news conference Monday afternoon.
NEW YORK (BRAIN) — For the first time in its campaign to help the city address escalating lithium-ion battery fires, the Fire Department of New York filed criminal charges against a Brooklyn e-bike shop owner for illegal storage and charging on Friday.
(BRAIN) — Huffy announced a partnership with Earthbound — a product design, licensing, and brand growth company — that will allow the bike brand to expand into new markets and product categories domestically and internationally.
WASHINGTON (BRAIN) — The Consumer Product Safety Commission issued a warning on Monday about the risk of "serious injury and death" from Unit Pack Power lithium-ion e-bike batteries. The commission said the public health and safety requires this notice to warn the public quickly of the fire and burn hazard.
(BRAIN) — DirtySixer is conducting a crowd-funding campaign to build e-bikes with 36-inch and 32-inch wheels. The company has been selling 36-inch wheel bikes and e-bikes for several years, and teased a 32-inch prototype in 2017. Now it is bringing the 32-inch size to market with the campaign.
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MONTEREY, Calif. (BRAIN) — Muc-Off announced at the Sea Otter Classic the upcoming release of its new Road & Gravel Tubeless Sealant.
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