Latest News

SPRINGBORO, Ohio (BRAIN) — System Cycle Supply is the new exclusive U.S. distributor of the BMX brand Verde Bikes.

System’s brand lineup now includes DK Bicycles, Airborne Cycles, Wise Components, Daily Grind, TSG, and DUO Brand.

Fabian Cancellara will be featured in Gore Wear marketing.

LONGMONT, Colo. (BRAIN) — Gore is combining its two clothing brands to form one brand, "GORE wear," for the 2018 spring/summer product line.

DETROIT (BRAIN) — Detroit Bikes is now shipping its bikes fully assembled from its factory in the Motor City. Shipments of five units can be delivered anywhere in the continental U.S. in floor-ready condition at no extra charge.

CARLSBAD, Calif. (BRAIN) - Bike magazine has promoted Nicole Formosa to editor-in-chief, and hired Travis Engel as gear editor.

VENTURA, Calif. (BRAIN) — Zeitbike has hired Fred Brooks as sales manager. 

LAFAYETTE, Colo. (BRAIN) — The National Bicycle Dealers Association has hired Jeff Donaldson as the general manager/school director for the Barnett Bicycle Institute. The NBDA purchased BBI in September last year and has been working with school founder John Barnett, who remains a consultant, to fill his role.

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has released the content schedule for its third annual Fit Symposium, which will be held in Las Vegas the day prior to the opening of this year's Interbike Expo.

PARK CITY, Utah (BRAIN) — Time Sport has hired Simbol Communications as its agency of record for public relations and marketing services in the U.S.

MANCHESTER, N.H. (BRAIN) — Primal is the latest brand to join The Bike Cooperative's network of supplier partners. Effective immediately, members of the retailer co-op will earn rebates on direct purchases of Primal clothing and accessories.

CHICAGO (BRAIN) — Steve Brawley has left Bicycling magazine, where he has spent the past 11 years of his career, most recently as national cycling manager. His last day at the Rodale publication was Friday.

PALISADE, Colo. (BRAIN) — BRAIN's Dealer Tour braved rain and even a bit of snow pedaling the small town of Palisade on Thursday. While Palisade is known now for its wineries and peaches, some local retailers are working to build a new trail that might put it on the map of major mountain bike destinations.

PORT COQUITLAM, British Columbia (BRAIN) — Live to Play Sports has hired industry veteran Terry Duran as regional sales manager for the Southern U.S.. The appointment took effect Monday, May 15.

New Product

LONGMONT, Colo. (BRAIN) — Gore Cycle Wear's new GORE Fiber Socks are made of a material that combes ePTFE (expanded polytetrafluoroethylene) fiber with Merino wool and other fibers.

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Accell Group 29.96-0.13%
Amer Sports 11.20+0.00%
Dorel Industries 33.95-0.12%
Emerald Expositions 21.94-0.27%
Fox Factory 32.70+1.08%
Giant Manufacturing 176.00+0.57%
Ideal 10.65+3.40%
Merida Industries 155.50+1.30%
Shimano 156.50+0.00%
Sports Direct 295.00-0.71%
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