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4 hours 44 min ago

MONTREAL (BRAIN) — Canadian company Bewegen will supply about 400 bikes, including 100 e-bikes for a city-wide bike share program in Birmingham, Alabama. The program will launch this fall and include 40 docking stations. The company said it's the first bike share program in North America to include e-bikes.

Posted in North America
7 hours 11 min ago

LAGUNA HILLS, Calif. (BRAIN) — The latest issue of Bicycle Retailer & Industry News features a look at how the surging value of the U.S. dollar is affecting prices of bike goods in the U.S. and abroad.

Posted in North America
7 hours 39 min ago
Peter Reid.  photo credit: Matthew Clark/

SQUAMISH, British Columbia (BRAIN) — Squamish apparel brand 7mesh has named an Ambassador Team that will share their adventures wearing the company's clothing on multi-hour and multi-day rides.

The team, which consists mostly of athletes local to 7mesh's home base of British Columbia, includes:

Posted in North America
10 hours 16 min ago

EUGENE, Ore. (BRAIN) — Wheel and rim maker Rolf Prima has moved its manufacturing and offices to their new facility in Eugene, Ore., about three miles from the company's previous location.

Posted in North America
10 hours 38 min ago
A page from the new site.

KENT, Wash. (BRAIN) — Diamondback's new consumer website is focused on stories about people whose connection to bicycles can inspire and encourage others.

Posted in North America
10 hours 56 min ago

PORTLAND, Ore. (BRAIN) —, which facilitates the shipping of bikes to events, announced a new athlete ambassador program at the Sea Otter Classic last week. 

Posted in North America
12 hours 3 min ago

GRAND JUNCTION, Colo. (BRAIN) — Suspension brand MRP has hired two industry veterans for its sales and marketing team. 

Adam Micklin, more recent the director of global sales for Hayes Bicycle Group, joins MRP as its vice president of sales.

Posted in North America
15 hours 41 min ago
Who needs a photographer when you've got a selfie stick that will do the trick.

MONTEREY, Calif. (BRAIN) — From plus-sized tires to lightweight 'cross bikes, high-end kids' bikes and the latest in helmets and eyewear, the Sea Otter Classic offered something for everyone. 

Posted in North America
3 days 10 hours ago
The Farley 9.8.

WATERLOO, Wis. (BRAIN) — Trek on Friday announced changes to its Farley fat bike model, with new carbon frame, fork and rim options and a change to 197mm rear spacing.

Posted in Product/Tech
3 days 11 hours ago
The Riken AL 110BCD chassis is available now.
MONTEREY, Calif. (BRAIN) — After announcing a reduction in retail price for its existing power meter cranks earlier this month, SRAM’s Quarq brand announced a new model Friday that hits its lowest price yet: as low as $799 for crank arms and spider without chainrings.
Posted in Product/Tech
3 days 13 hours ago

WASHINGTON (BRAIN) — Two U.S. Senators have introduced legislation that would lower tariffs — currently as high as 30 percent — on some types of "recreational performance outerwear." Some cycling rain gear might be included in the clothing items that would see a tariff reduction.

Posted in North America
3 days 23 hours ago
Plus, a photo gallery of new product, and happenings, at the annual festival and race.

MONTEREY, Calif. (BRAIN) — Tired of hearing about 27.5-plus tires? Does a new helmet line generate a big yawn? And has the chatter over the new 148-millimeter thru-axle left you shaking your head? Then what is the most novel, most useful new product at Sea Otter?

Posted in Industry News

Upcoming Events

Apr 23 to Apr 26
Fruita Fat Tire Festival Fruita, Colorado
Apr 25
Colorado Bike Expo Colorado Convention Center
May 01 to May 02
Bike Expo New York Basketball City, Pier 36, New York, NY
May 03
TD Five Boro Bike Tour New York City
May 03 to May 06
NSGA Management Conference and Team Dealer Summit Omni Barton Creek Resort & Spa, Austin, TX
May 06 to May 09
China International Bicycle and Motor Fair Shanghai National Exhibition and Conference Center, Shanghai, China

New Product

PORTLAND, Ore. (BRAIN) — Cycle Dog is offering a new collection of Diagonals dog collars with matching bike jerseys.

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