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BRAIN Blog
A collaborative blog about all things related to the bicycle business from the BRAIN staff. Visit regularly for a steady stream of news analysis, commentary and expanded multimedia event coverage and share your opinion about what's affecting the industry now.
Recent Posts: BRAIN Blog
It doesn't happen very often...getting weepy while reading the Wall Street Journal today... Sept 1 article in the personal journal titled "look ma, no pedals"....all about ditching the training wheels with balance bikes for the toddlers...it's wonderful on several pedal-less fronts...
Last week was Secreto Numero Uno, which was to write press releases that magazines want to publish. And we gave suggestions for how to do that (or, if you recognize you can’t, at least the suggestion to hire someone who does).
I was in downtown Chicago yesterday for three business meetings. Plus…where else can you go to a big city that smells like concrete and donuts?
This is an unusual post, inasmuch as I’m only writing it because so many editors (you know who you are) have asked me to.  
Last week we took on Size, Retailer-Friendliness, Anti-Advocacy, Anti-Preseason, and A Business Model as five things Bike 2.0 isn’t.
After more than a year of blogs about Bike 2.0 and what it might look like in various contexts,  perhaps it’s time to look at what it ain’t.
The preseason Dating Game is an outdated answer to a question that hasn’t been relevant in 15 years. So what’s the Right Question? Glad you asked.
Why do so many suppliers and retailers keep putting their money into The Dating Game year after year? Rick has some alternate ideas.
It's almost August, which can only mean one thing.
One CEO of a top-ten bike brand tells me that as a very rough estimate, he thinks financing in all its various elements ends up representing as much as 10% of his wholesale pricing. 10% of the approximately half of all BPSA bikes pre-seasoned last year means cyclists (consumers) ended up paying almost $125 million (at retail) to support wholesale finance costs in 2009.

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