All articles by BRAIN Staff
SAN JOSE, Calif. (BRAIN) — MC2 Sports, a distributor founded by bike industry veteran Ming Tan, has hired Aspekt Brand Communications as its USA agency of record for Astute Italia, a handmade saddle brand.
DENVER (BRAIN) — Boa Technology, the maker of a dial-type shoe lace used on cycling shoes and many other products, has plans to give more attention to consumer brand building, marketing and education, the company said.
BOULDER, Colo. (BRAIN) — Rocky Mounts has started shipping its new line of bike security products to independent bicycle dealers and distributors ahead of schedule.
PORTLAND, Ore. (BRAIN) — Next month's North American Handmade Bicycle Show in Salt Lake City will go ahead as planned despite the recent controversy over land use policies in Utah. However, organizers said they will not plan future shows in the state, and would have moved this year's show if there had been time.
ALISO VIEJO, Calif. (BRAIN) — Continental Tires has hired Oris Intel to monitor its minimum advertised pricing and sales policies, using the MAP monitoring service provider's Prol software.
BOSTON (BRAIN) — Vittoria Industries North America has promoted Jody Stoddard to tnational sales manager, effectively immediately.
Stoddard worked previously as Vittoria's North American OEM sales manager.
COLORADO SPRINGS, Colo. (BRAIN) — SRM has announced a strategic partnership with Look Cycle. The two companies said they will cooperate to make products and services in composite and electronics.
SOLON, Ohio (BRAIN) — Organizers of the PressCamp media events said they will continue to hold events in Utah this year, while exploring options for other venues and encouraging discussion at its events.
SQUAMISH, British Columbia (BRAIN) — 7mesh's new Oro Jacket combines the GORE-TEX Active fabric with innovative construction techniques and 7mesh patterning to produce a completely waterproof jacket weighing only 93 grams in a size medium.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike said Thursday that Utah is no longer in consideration as a potential show venue in 2018 or beyond.