BRAIN Staff

All articles by BRAIN Staff

October 17, 2017
The Reflective LTD.

SAN FRANCISCO (BRAIN) — DZR has introduced two new limited edition shoes: The Reflective and The Valencia. The DZR clipless cycling shoes have variable flex shank technology, a sturdy heel stabilizer and recessed SPD cleat design that transitions from walking to riding.

Posted in New Products
October 17, 2017

ALISO VIEJO, Calif. (BRAIN) — Distributor Highway Two has promoted four people within the company and added a new hire.

Posted in North America
October 17, 2017
Club Ride's NICA Men's Jack Flannel

BERKELEY, Calif. (BRAIN) — The National Interscholastic Cycling Association has reached a new agreement with Club Ride, the Idaho-based apparel brand.

Posted in North America
October 16, 2017

CHICAGO (BRAIN) — Organizers of the 2018 CABDA Expo opened registration for dealers on Monday. 

Posted in North America
October 16, 2017

RAPID CITY, S.D. (BRAIN) — Strider is launching a new balance bike that quickly converts to a pedal bike when a child is ready.

The Strider 14x Sport comes with the Easy-Ride Pedal Kit, which the company said can be installed in five minutes with one bolt. 

Posted in New Products
October 16, 2017

LAGUNA HILLS, Calif. (BRAIN) – Bicycle Retailer & Industry News and PeopleForBikes are collecting new listings and updates for the 2018 Industry Directory.

Posted in Industry News
October 16, 2017

KONA, Hawaii (BRAIN) — Lava magazine editors and assistants once again counted bike brands used at the Ironman World Championships triathlon, held Saturday here.

Posted in North America
Canyon makes the biggest gains in the annual bike count.
October 16, 2017

FOUNTAIN VALLEY, Calif. (BRAIN) — The newest Pedego Electric Bikes store, the company's 110th store, is being opened by co-owners Steve "Spike" Pike and his wife Sherry Roueche in Glendale, Arizona. The couple plans a ribbon cutting ceremony Friday and a Grand Opening event on Saturday.

Posted in Retail News
The e-bike brand's latest location is in Glendale, Arizona.
October 13, 2017

SALT LAKE CITY, Utah (BRAIN) — Carbon frame tubing supplier Rock West Composites has tripled its product offering of frame tubes and related parts, the company said.

Posted in North America
October 13, 2017

COLORADO SPRINGS, Colo. (BRAIN) — Following the final event of the 2017 Haute Route Cycling Series around Mont Ventoux in France last weekend, Switzerland-based OC Sport announced its full calendar of 11 events for the 2018 season, including three new events in the U.S.

Posted in North America

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