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BRAIN Staff

All articles by BRAIN Staff

May 24, 2016

STOCKHOLM (BRAIN) — POC has extended its sponsorship of Scottish mountain biker Danny MacAskill by another three years, through 2019.

POC has been working with MacAskill since 2009.  

Posted in International
May 24, 2016

PLAINFIELD, Ind. (BRAIN) — Endura has hired Alan Rowland to represent the brand in Northern California.

Rowland has more than 25 years of sales experience in representation and senior management across the cycling, run, and ski industries. He is now based in the Bay Area.

Posted in Industry News
May 23, 2016

SACRAMENTO, Calif. (BRAIN) — The North American Hand Built Bicycle Showhas appointed Echos Communications as its agency of record for the 2017 show. NAHBS also retained SJE Productions for show management, client/sponsorship relations and strategic direction.

Posted in North America
May 23, 2016

SCOTTS VALLEY, Calif. (BRAIN) — Blackburn's new Wayside Side Entry Cage has a two-piece design that can be installed so the bottle is able to exit from either the right or left side. No extra hardware is required and the cage installs easily and quickly.

Posted in New Products
May 23, 2016

SAN FRANCISCO (BRAIN) — Donny Perry, the retail educator at Specialized Bicycles, author and speaker, is working with Myagi to offer 11 "Leading Out Retail" training videos and quizzes.

Posted in Retail News
May 23, 2016
The EZ Lift stand is now $2,000 for all customers.

PORTLAND, Ore. (BRAIN) — Efficient Velo Tools has updated its pricing so that some of its tools now have the same price for wholesale or consumer customers. The company also has announced updates to its bearing press tool.

Posted in North America
May 23, 2016

VALLEJO, Calif. (BRAIN) — Wren Sports, LLC  has appointed Cranknuts as its European fork distributor and service center.

Posted in International
May 20, 2016

MEMPHIS, Tenn. (BRAIN) — True Temper has decided to phase out its bicycle frame tubing program over the next year. The Memphis-based company will accept orders for its steel tubing through the end of this year; all production and shipments will end March 31, 2017.

Posted in Product/Tech
May 20, 2016

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike says momentum is increasing for its new fall trade event in North Carolina, the Fall CycloFest. The event organizer announced Friday that Trek Bicycle is among the major brands committed to display at CycloFest.

Posted in North America
May 20, 2016

ALBUQUERQUE, N.M. (BRAIN) — Lindarets, LLC,  has licensed its catalog of bicycle parts and accessories to Minnesota's Wolf Tooth Components, which will manufacture and market the products under its name.

Posted in Product/Tech

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