All articles by BRAIN Staff
IRVINE, Calif. (BRAIN) — BikeExchange, an online marketplace based in Australia and recently expanding internationally, has become a co-title sponsor of the newly named Orica-BikeExchange team, previously known as Orica-GreenEdge.
BOULDER, Colo. (BRAIN) — PeopleForBikes has announced a program designed to significantly increase cycling in areas of 10 American cities over the next three years.
PORTLAND, Ore. (BRAIN) — Showers Pass has hired Jeremy Rider as its new national sales manager in June. Rider has had a long career in the outdoor industry, most recently as the national sales manager at Zoic.
IRVINE, Calif. (BRAIN) — Shimano on Wedneday released details of its latest updates to its top of the line road group, Dura-Ace. The group now has a power meter option and its own hydraulic disc brake option. It remains an 11-speed group that is available with Di2 electronic or standard cable shifting options.
CARLSBAD, Calif. (BRAIN) — To celebrate its 90th anniversary, Masi is hosting a series of events here over the weekend of July 30-31. The events are co-sponsored by Campagnolo USA.
CANTON, Mass. (BRAIN) — Kryptonite has launched a global Anti-Theft Protection Offer (ATPO) that covers select U-locks and chains from the company's line for as long as five years. The program is now available in 30 countries, including 24 in Europe as well as the United States and Canada.
BOULDER, Colo. (BRAIN) — The Bicycle Product Suppliers Association plans to launch a program to help new bike buyers "have more fun and ride safer on their new bikes."
NEVERS, France (BRAIN) — Look Cycle is celebrating the 30th anniversary of Greg LeMond's first Tour de France victory with a special edition 795 Aerolight bike and Keo Blade 2 pedal.
KINGSTON, Mass. (BRAIN) — Bern Unlimited has hired industry veterans Mark Hubbell and Alan Rowland to handle sales in Northern California and Northern Nevada for its summer division.
VANCOUVER, British Columbia (BRAIN) — Organizers of the BC Bike race have announced a major sponsorship agreement with Pearl Izumi and also said Pearl-sponsored athlete Brian Lopes will race the event this year, for the second time.