All articles by BRAIN Staff
INDIANAPOLIS (BRAIN) — Silca is now offering a wooden wine box-style counter display for its CO2 cartridges and EOLO CO2 inflator kits. The point of purchase display was inspired by a request from The BikeLine store in Indianapolis, Silca's new hometown.
LAGUNA HILLS, Calif. (BRAIN) — The U.S. bike industry employs more than 71,000 people and generates $6.5 billion in annual sales. Bike advocates are wielding numbers like that when they visit Capitol Hill in search of support.
BERKELEY, Calif. (BRAIN) — Jerry Pomije, QBP's vice president of operations and finance, was recently elected Board President of the National Interscholastic Cycling Association, NICA.
Pomije said his vision for NICA is to see it grow into a new inclusive mainstream nationwide high school sport.
BOULDER, Colo. (BRAIN) — Squirt Lube, which is imported from South Africa by Boulder International LLC, has added J&B Importers as its second U.S. distributor, in addition to QBP.
SAN FRANCISCO (BRAIN) — Urban bag and gear maker Timbuk2 has brought on Tre Pluss AS to manage the brand’s distribution across the Nordic countries (Norway, Sweden, Denmark, Finland and Iceland), the U.K. and Germany.
LAS VEGAS (BRAIN) — Universal Sports Network will broadcast a one-hour program featuring the latest trends and technologies from the Interbike trade show.
KETCHUM, Idaho (BRAIN) — Hotlines UK is the first U.K. distributor for the U.S. clothing brand Club Ride. Hotlines will feature Club Ride clothing during its Hotlines UK bike launch this week at Whittlebury Hall in London.
HOUSTON (BRAIN) — Storck's new U.S. office will be in Houston and headed up by Tony Tanner, a former senior vice president of retail for The Mann Group, a retail consultancy.