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BRAIN Staff

All articles by BRAIN Staff

September 17, 2015

LAS VEGAS (BRAIN) — Gray marketing and rampant online discounting are twin evils plaguing a host of brands. But Selle Italia is beefing up its fight to maintain control over its products and pricing.

Posted in North America
September 17, 2015
Emilio De Soto pours one for BRAIN on Thursday.

LAS VEGAS (BRAIN) — Multi-sport clothing maker Emilio De Soto launched a craft tequila at Interbike on Thursday, sharing a few bottles with some lucky show goers at day's end.

Posted in New Products
September 17, 2015

LAS VEGAS (BRAIN) — Gov. Hickenlooper is not the only elected official from Colorado who was at Interbike on Wednesday. Lori Buck, the mayor of Fruita, Colorado, was also here, promoting her city as a location for bike media events, R&D testing, and even corporate relocation.

Posted in North America
September 17, 2015
The Whyte Saxon Cross Team sells for $2,100.

LAS VEGAS (BRAIN) — Jason Faircloth, a former vice president at Marin Bikes, is launching a new company selling Whyte brand bikes consumer direct in the U.S. Whyte is a U.K.-based brand that's been around since 1999.

Posted in International
September 16, 2015
Unior's Master Wheelbulding Kit.

MADISON, Wis. (BRAIN) — Trek Bicycles has announced that it is the first North American distributor of Unior Tools, which are made in Slovenia. The agreement was first announced at Trek World last month.

Posted in North America
Bruce Fina named brand's director of North American sales
September 16, 2015

LAS VEGAS (BRAIN) — The National Interscholastic Cycling Association has added new leagues in Arkansas, New Jersey, North Carolina and Pennsylvania, bringing it to 19 total leagues for high school and middle school mountain bike racing. The organization announced the new leagues at Interbike on Wednesday.

Posted in North America
Arkansas, New Jersey, North Carolina and Pennsylvania bring school racing league total to 19.
September 16, 2015

LAS VEGAS (BRAIN) — Wahoo Fitness has released its first GPS-enabled bike computer, the ELEMNT. The company announced the new product on the opening day of Interbike here.

Posted in Product/Tech
September 16, 2015
Stages' new carbon left crank arm.

LAS VEGAS (BRAIN) — Stages Cycling hs revamped its crankarm-based power meter lineup, showing a second generation, slimmer housing, a new carbon crank option and lowering its retail prices on several models.

Posted in New Products
September 16, 2015

LAS VEGAS (BRAIN) — Colorado Gov. John Hickenlooper on Wednesday announced the state's commitment of more than $100 million over the next four years for bike programs

Posted in North America
September 16, 2015

VENTURA, Calif. (BRAIN) — The Austrailian brand Knog has announced that Zeitbike will be its exclusive lock distributor in the U.S.

Knog had announced earlier in the year that Highway Two has taken over its light distribution.

Posted in North America

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