All articles by BRAIN Staff
WILMINGTON, Del. (BRAIN) — Blue Bicycles has been named the "official bike" of the Eleonore Rocks Ambassador Team.
PHILADELPHIA (BRAIN) — Fuji Bikes and Breezer Bikes are accepting applications from dealers who would like to host an event on the brand's 6-month U.S. demo tour. The demo events are intended to provide dealers and consumers an opportunity to test the brands' latest products and technology.
VISTA, Calif. (BRAIN) — Haro Bikes has named Traffic GmbH as the distributor of Haro and Premium-branded products in Germany and Austria.
JACKSON, Wyo. (BRAIN) — PR firm Verde Brand Communications has created an action sports and lifestyle division, which is being led by Verde's Keith Cozzens.
VAN NUYS, Calif. (BRAIN) — Easton-Bell Sports, Inc. has agreed to sell its Easton baseball and softball business to Bauer Sports for $330 million, the company announced Thursday. It also said it is close to selling its Easton hockey business to "a third party."
EUGENE, Ore. (BRAIN) — Abbey Bike Tools new Stu Stick is an aluminum brake rotor straightening tool that also includes a bottle opener.
MONTREAL (BRAIN) — Assos has hired Beth Leibo as its central territory manager, the company announced this week. Leibo will manage sales and retailer support in 14 states in the middle of the U.S., from the Dakotas south to Louisiana.
SALT LAKE CITY (BRAIN) — Scott Sports, now headquartered in Utah, is sponsoring the state's high school mountain bike racing league with a program that the company said will ensure any kid who wants to ride has the equipment to do so.
BOSTON, Mass. (BRAIN) — BMC is moving its U.S. subsidiary from Boston to San Diego, and expects to be up and running in the new building the first week of March.
FRIEDRICHSHAFEN, Germany (BRAIN) — Due to strong demand for booth space, Eurobike organizers are opening additional exhibit space outside the Messe Friedrichafen grounds—between the halls—where it previously featured a bike obstacle course.