All articles by BRAIN Staff
CHICAGO (BRAIN) — Materials Sciences Corporation, a Pennsylvania-based company that helped develop Bianchi's Countervail vibration absorbing technology, is now working with Wilson Sporting Goods to apply its technology to sporting goods. The partnership agreement is exclusive in the sporting goods market.
PETALUMA, Calif. (BRAIN) — Kitsbow worked with Polartec to release its new Radiator Tee. The mountain bike T-shirt uses Polartec's new Delta and PowerDry fabrics.
BOULDER, Colo. (BRAIN) —Bell Helmets, Giro Sport Design and CamelBak — all brands now owned by Vista Outdoor — are sponsoring regional events being planned by the Outdoor Industries Women's Coalition this year.
SAN LUIS OBISPO, Calif. (BRAIN) — Lezyne has hired industry veteran Jim Holleman as its new U.S. sales manager. Holleman brings over 30 years of sales experience to Lezyne, as well as a strong passion for cycling.
LAKE OSWEGO, Ore. (BRAIN) — Yakima Products' Road Warrior Program, which attends to various outdoor and automotive events over the summer to demonstrate Yakima products, will travel in new co-branded Toyota vehicles this year, in a joint promotion.
PORTLAND, Ore. (BRAIN) — Cyclone Bicycle Supply has released a revised free freight policy that the distributor says provide customers with the lowest freight rates in the country.
The new policy offers freight incentives when purchasers combine bulky, oversized items (BOI) with small parts orders.
LAGUNA, Calif. (BRAIN) — The Crankbrothers Double Shot pedal has a clip-in mechanism on one side and a flat pedal on the other. It's intended for touring, mountain biking, commuting or winter fat biking.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has announced the first round of IB Award nominees for product, retailer and triathlon categories, including the bicycle retailer nominees, which were vetted by Bicycle Retailer & Industry News editors.
NEWBURY PARK, Calif. (BRAIN) — Giant is bringing disc brakes to its longstanding pro road bike line, TCR. Giant also announced a new road bike line, Contend, which features aluminum frames and handling designed for recreational riders.
CRESTED BUTTE, Colo. (BRAIN) — Scott Sports has reached an agreement with Triple Peaks Resorts, the owner of the Okemo, Mount Sunapee and Crested Butte mountain resorts, to be an official year-round partner.