BRAIN Staff

All articles by BRAIN Staff

November 20, 2017

MELBOURNE, Australia (BRAIN) — BikeExchange has appointed Mark Watkin as its new global CEO.

Posted in International
November 20, 2017

DES MOINES, Iowa (BRAIN) — Organizers of the Iowa Bicycle Expo — which is held the same day as the RAGBRAI Route Announcement Party — expect 5,000 consumers to attend the Jan. 27 event, held at the Iowa Events Center in Des Moines

Posted in Industry News
November 20, 2017

DUBAI, United Arab Emirates (BRAIN) — The Dubai International Bicycle Exhibition tends to fall beneath the industry's radar screen, but the expo enters its third year on Jan. 12-13, 2018. While it's primarily a consumer event, it also attracts retailers and distributors from throughout the Middle East.

Posted in International
November 20, 2017

REDLANDS, Calif. (BRAIN) — Five Ten has reached a new Canadian distribution agreement with Live to Play Sports. Starting Jan. 1, 2018, Port Coquitlam, British Columbia-based Live to Play will have exclusive distribution of all Five Ten bike and climbing products in Canada.

Posted in Industry News
November 19, 2017

TREVISO, Italy (BRAIN) — Pinarello has released its first electric road bike, the Nytro. The $7,000 bike weighs about 29 pounds with battery and will be available first in Europe.

Posted in Product/Tech
November 17, 2017

MILL VALLEY, Calif. (BRAIN) — WTB is donating $15 to the American Red Cross from each sale of a limited edition saddle. The donations are meant to support vicitims of the Northern California wilfdires. 

Posted in New Products
November 17, 2017

NEW YORK (BRAIN) — Taking inspiration from Record Store Day, which is held every year in April to celebrate the independent record store, Brooklyn retailer Joe Nocella will hold the first annual Bike Shop Day at his shop, 718 Cyclery, on Dec. 9.

Posted in Retail News
November 17, 2017

VENTURA, Calif. (BRAIN) — Zeitbike has added a new category of products: Zeitbooks. The distributor is now carrying some classic cycling-related books, including "The Rules" by the Velominati, "World of Mountain Biking" by Hans Rey, and "The Brooks Compendium of Cycling Culture" by Brooks England.

Posted in Industry News
November 16, 2017

SALEM, Mass. (BRAIN) — Vittoria Industries North America has hired Nora Goldman and Momentum Sales to represent the distributor in the mid-Atlantic region. This territory covers Maryland, Virginia, Washington, D.C., and Delaware.

Posted in Industry News
November 16, 2017
The two-store chain has been a force behind growth of mountain biking in the region.

SPRINGDALE, Ark. (BRAIN) — Lewis & Clark Outfitters has expanded and remodeled its Springdale location with the help of Giant and Liv.

Posted in Retail News

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