BRAIN Staff

All articles by BRAIN Staff

March 11, 2016

REDLANDS, Calif. (BRAIN) — Footwear brand Five Ten is now accepting payment from its Canadian retailers in Canadian dollars.

Posted in North America
March 11, 2016
Phinney with the frame he painted.

BOULDER, Colo. (BRAIN) — BMC Switzerland and VeloNews are running a sweepstakes that will award a Taylor Phinney hand-painted BMC Teammachine SLR01 frame, to raise awareness of the Davis Phinney Foundation for Parkinson's.

Posted in North America
Bike to be featured on the cover of VeloNews' Buyers Guide.
March 11, 2016

ODGEN, Utah (BRAIN) — Mavic has named Lyman Public Relations as its agency of record for the U.S.

Posted in Industry News
March 11, 2016

TAIPEI, Taiwan (BRAIN) — Praxis Works introduced its new Lyft carbon mountain bike crank at the Taipei International Cycle Expo last week. The company will show the new crank to the public at next month's Sea Otter Classic and plans to begin delivering it on June 1.

Posted in New Products
March 11, 2016

SAN FRANCISCO (BRAIN) — Küat Racks has hired True Communications as its media relations agency. True Communications will assist Küat Racks with media relations and outreach. Based in Springfield, Missouri, Küat has been in business since 2005.

Posted in North America
March 10, 2016

MONTREAL (BRAIN) — Dorel Industries reported that its bike business, Dorel Sports, saw revenues drop by $6.4 million or 2.5 percent to $253 million in the fourth quarter of 2015. Removing the impact of foreign exchange rates, organic revenue was up about 3 percent, the company said.

Posted in North America
Challenging currency rates, sluggish fourth-quarter sales hurt profits.
March 10, 2016

AUSTIN, Texas (BRAIN) — Strava will host a panel on bike commuting and its Strava Metro service at the SXSW Interactive conference here on Saturday. The panel discusion will be led by Strava's co-founder and CTO, Mark Shaw.

Posted in North America
March 9, 2016

BOULDER, Colo. (BRAIN) — Five years after changing its magazine's name from VeloNews to Velo Magazine, the magazine's publisher has changed the name back. The first issue with the restored name, the April issue, hit newsstands Tuesday.

Posted in Industry News
March 9, 2016

WATERLOO, Wis. (BRAIN) — Trek's Certified Service Center, a retailer service school the company announced last August, is now officially open. The center occupies 2,200 square feet at the company's Wisconsin headquarters and will offer more than 40 weeks of training this year.

Posted in North America
March 9, 2016
The group has drop bar and flat bar options.

CHICAGO (BRAIN) — SRAM"S new Apex 1 group is an affordable single-chainring road group with drop bar and flat bar shifter options. The group also features hydraulic disc brakes.

Posted in New Products

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