All articles by BRAIN Staff
LIVINGSTON, Scotland (BRAIN) — Endura is now working with Scottish cycling legend, Graeme Obree, otherwise known as the "Flying Scotsman." Obree will officially act as brand ambassador, and will be involved as an "innovation catalyst" for the Scottish cycle apparel brand, the company said.
NEWBURY PARK, Calif. (BRAIN) — Giant Bicycle USA has hired Chris Baer as its new account executive for Rhode Island, Connecticut, and Massachusetts. Baer previously was a sales rep in New England for Endura apparel, and also has experience in bicycle and ski retail.
NEWPORT, Vt. (BRAIN) — Louis Garneau USA has signed the Stoner-Andrews Agency to represent the brand in New England and industry veteran Ron Lauber to support its Northern California and Northern Nevada dealers.
With the increased coverage, Garneau now has a total of 26 reps in the U.S.
LIVINGSTON, Scotland (BRAIN) — Endura is expanding its product line with new pro-level women's road cycling items, led by the new Women's FS260-Pro SL Bibshorts DS.
Endura is supplying the Cervélo Bigla women's pro team for 2016.
LOS ANGELES (BRAIN) — Omata is launching what it says is the world's first analog GPS speedometer on Kickstarter. The company says its OMATA One speedometer is designed "to complement and maintain the purity of the ride as well as look beautiful on the bike."
PORTLAND, Ore. (BRAIN) — Sage Cycles, handcrafted designer of U.S.-made titanium bicycles, has expanded its independent rep network and added four new North American dealers.
COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling has named Assos its official cycling apparel partner for the USA Cycling Team through the 2020 Olympic Games in Tokyo.
SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory has announced a new cross-country suspension fork, the 32 Step-Cast. The company said the fork is its lightest cross-country fork ever, starting at 2.98 pounds.
BOSTON (BRAIN) — Vittoria Industries North American has hired Adrienne Elias as its graphic designer. Elias comes to Vittoria with a bachelor's degree in industrial design from James Madison University, where she focused her projects on transportation design while developing and honing her graphic design skills.
COSTA MESA, Calif. (BRAIN) — The National Bicycle Dealers Association has hired SJE Productions to assist with a number of marketing efforts in 2016.