All articles by BRAIN Staff
LAS VEGAS (BRAIN) — Mobile bike repair service Beeline Bikes is at its first Interbike with a fresh feather in its cap: The Bay Area-based company has signed up its first seven franchisees in California.
LAS VEGAS (BRAIN) — Gray marketing and rampant online discounting are twin evils plaguing a host of brands. But Selle Italia is beefing up its fight to maintain control over its products and pricing.
LAS VEGAS (BRAIN) — Multi-sport clothing maker Emilio De Soto launched a craft tequila at Interbike on Thursday, sharing a few bottles with some lucky show goers at day's end.
LAS VEGAS (BRAIN) — Gov. Hickenlooper is not the only elected official from Colorado who was at Interbike on Wednesday. Lori Buck, the mayor of Fruita, Colorado, was also here, promoting her city as a location for bike media events, R&D testing, and even corporate relocation.
LAS VEGAS (BRAIN) — Jason Faircloth, a former vice president at Marin Bikes, is launching a new company selling Whyte brand bikes consumer direct in the U.S. Whyte is a U.K.-based brand that's been around since 1999.
MADISON, Wis. (BRAIN) — Trek Bicycles has announced that it is the first North American distributor of Unior Tools, which are made in Slovenia. The agreement was first announced at Trek World last month.
LAS VEGAS (BRAIN) — The National Interscholastic Cycling Association has added new leagues in Arkansas, New Jersey, North Carolina and Pennsylvania, bringing it to 19 total leagues for high school and middle school mountain bike racing. The organization announced the new leagues at Interbike on Wednesday.
LAS VEGAS (BRAIN) — Wahoo Fitness has released its first GPS-enabled bike computer, the ELEMNT. The company announced the new product on the opening day of Interbike here.
LAS VEGAS (BRAIN) — Stages Cycling hs revamped its crankarm-based power meter lineup, showing a second generation, slimmer housing, a new carbon crank option and lowering its retail prices on several models.