BRAIN Staff

All articles by BRAIN Staff

March 23, 2018
The EVO Bushwick is available in a step-thru and standard frame.

LEVIS, Québec and LEXINGTON, S.C. (BRAIN) — Hawley-Lambert has reach an agreement with Promovec, a Danish e-bike brand, to distribute Promovec-made e-bikes in the U.S.

Posted in Industry News
Hawley-Lambert will distribute Promovec-made e-bikes in North America under the EVO brand.
March 23, 2018

MONTRÉAL (BRAIN) — The liquidation of Toys "R" Us has forced Dorel Industries to issue a new audited financial report, now showing a charge of $3.8 million due to the toy store chain's closure. $3.1 million of the charge is from Dorel Sports, which includes bicycle sales.

Posted in Industry News
March 22, 2018

WASHINTON, D.C. (BRAIN) — President Trump announced Thursday he was beginning to take steps toward imposing tariffs on up to $60 billion of Chinese imports. The move is motivated by the administration's belief that China has a history of forcing U.S.

Posted in Industry News
March 22, 2018

SAN JUAN CAPISTRANO, Calif. (BRAIN) — The third episode of Interbike's podcast is looking at recent growth in the BMX category.

Posted in Industry News
March 22, 2018

ST. LAURENT, Quebec (BRAIN) — Outdoor Gear Canada's BMX division, OGCBMX, has been appointed the exclusive Canadian distributor of Cinema. OGCBMX has received inventory and is ready to start delivering to dealers immediately.

Posted in Industry News
March 22, 2018

MOUNT PROSPECT, Ill. (BRAIN) — Early figures from the 2018 edition of the National Sporting Goods Association's Sports Participation in the U.S. report shows participation in the study's "Wheel Sports" category, which includes cycling, remains flat, up just 0.1 percent over the prior year.

Posted in Studies/Reports
March 22, 2018

TAMPA, Fla. (BRAIN) — Ironman has developed a new brand that it says extends the Ironman brand to a wider audience: Ironsport. The company, now owned by Wanda Sports Holdings, plans to license Ironsport to "best-in-class partners from apparel to healthy food alternatives and beyond."

Posted in Industry News
March 22, 2018

REHOBOTH, Mass. (BRAIN) — LOOK Cycle is a new co-title sponsor of NRS & Events, an event support program that provide technical support at races and other events, as well as custom events at Look's retailers. The program is run by longtime race support organizer Butch Balzano.

Posted in Industry News
Look, Volvo, SRAM and Thule are title sponsors of Butch Balzano's 2018 race support program.
March 21, 2018

PETALUMA, Calif. (BRAIN) — The clothing brand Kitsbow has announced its inaugural Trail Advocate Program and its first Trail Advocate of the Year recipients: Joe Lopresti (Homer Glen, Illinois), Tim Kugler (Gunnison, Colorado) and Erik Mickelson (Northvale, New Jersey).

Posted in Industry News
March 21, 2018

SANTA CLARITA, Calif. (BRAIN) — WD-40 Bike has launched a sweepstakes promotion that will award a custom painted Squid Bikes Shred to Ed's model to a lucky winner, as well as another bike to the winner's chosen bike shop.

Posted in Industry News

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