BRAIN Staff

All articles by BRAIN Staff

March 6, 2017

SALT LAKE CITY, Utah (BRAIN) — The North American Handmade Bicycle Show will donate $1 from the sale of each admission ticket at next week's show to the Trips For Kids Initiative.

Since 1988, Trips For Kids has helped disadvantaged kids discover the joy of mountain biking.

Posted in North America
March 6, 2017
Allied uses the Innegra fiber in three locations on its Alfa frame.

LITTLE ROCK, Ark. (BRAIN) — Allied Cycle Works has reached an exclusive agreement with Innegra Technologies, which makes a fiber material that Allied uses in its Alfa road frame.

The companies said the exclusive joint development partnership will bring new technology to the cycling industry.

Posted in North America
March 6, 2017

BERKELEY, Calif. (BRAIN) — Roxanne Vogel has joined Gu Energy Labs as sports nutritionist, a new position for the company.

Posted in North America
March 6, 2017

BOSTON (BRAIN) — Vittoria Industries North America has added Mike King to its growing roster of athletes and ambassadors.

Posted in North America
March 6, 2017

LOUISVILLE, Colo. (BRAIN) — Pearl Izumi has hired Chris Sword as president. He replaces Mike O'Connor, who served as president of the Shimano-owned company before retiring in December 2016.

Posted in North America
March 6, 2017

IRVINE, Calif. (BRAIN) — Calling it one of the brand’s biggest product launches in recent history, Fox Racing introduced its Proframe full-face all-mountain/enduro helmet for sale at retailers and on its website Friday, March 3.

Posted in New Products
March 6, 2017

ZWOLLE, Netherlands (BRAIN) — The Italian distributor Larm is now carrying FFWD's product line. 

Posted in International
March 3, 2017

SUN VALLEY, Idaho (BRAIN) — A documentary about Rebecca Rusch's 1,200-mile attempt to ride the historic Ho Chi Minh trail through Vietnam, Laos and Cambodia will premiere in the athlete's hometown of Sun Valley this month.

Posted in North America
March 3, 2017

ROCHESTER, N.Y. (BRAIN) — Blackout Distribution and Cinema BMX have recently hired Harley Haskett as the new creative director for both brands.

Posted in North America
March 3, 2017

GIRONA, Spain (BRAIN) — Organizers of the Sea Otter Europe Costa Brava-Girona Bike Show said they have more than 200 brands confirmed for the festival's Expo area.

Posted in International

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