BRAIN Staff

All articles by BRAIN Staff

September 20, 2017
Heather Rizzi, previously U.S. sales manager for Eddy Merckx, is now representing Merckx and Ridley.

LAS VEGAS (BRAIN) — The two Belgian brands Ridley and Eddy Merckx are making their first combined appearance here at Interbike, as the brands unveil their dual strategy.

Posted in North America
September 20, 2017

LAS VEGAS (BRAIN) — Canadian power meter brand 4iiii introduced a new product at Interbike Wednesday: The Precision Podiiiium.

Posted in New Products
September 20, 2017

LAS VEGAS (BRAIN) — At least one team will ride a single-chainring, disc brake road bike in some of the world's biggest races next season.

Posted in Product/Tech
September 19, 2017

LAS VEGAS (BRAIN) — Yamaha, known for its motorcycles and powersports products, is raising the curtain — halfway, at least — on a new, four-model line of electric bikes that it will launch in the United States and Japan early next year. 

Posted in North America
September 19, 2017
Reno's convention center.

LAS VEGAS (BRAIN) — Interbike is moving to the Reno-Sparks Convention Center next year and to Lake Tahoe's Northstar California resort for its outdoor festival and demo. The RSCVA has nearly a dozen people here walking the show and manning its 20x20 booth, which is in the lobby area.

Posted in North America
September 19, 2017
Watkins in a photo released by the Sheriff's Office.

LAS VEGAS (BRAIN) — The Sheriff's Office in El Paso County, Colorado, has begun a homicide investigation after a longtime mountain bike trail advocate and retail mechanic was found dead Sunday.

Posted in North America
Longtime friend at Interbike says Timothy Watkins was well-known and loved in the local bike community.
September 19, 2017
Brendan Biggers.

LAS VEGAS (BRAIN) — Online giant eBay is no foreigner to cycling. But here at the show, the company, which is synonymous with consumer-to-consumer sales, is making a bigger push for its two-wheel business.

Posted in North America
A Q&A with eBay's Brendan Biggers
September 19, 2017

MOAB, Utah (BRAIN) — Western Spirit Cycling, the organizer of the Outerbike demo events, is planning one for Bentonville, Arkansas for next October.

Posted in North America
September 19, 2017

 LAS VEGAS (BRAIN) — The company is exhibiting both at OutDoor Demo (Booths D3140 and D2010) and at Mandalay Bay (Booth 21207) and sponsoring the first e-MTB Challenge at CrossVegas. Additionally, the brand’s founder flew over for the first time from Germany to experience the show.  

Posted in North America
With an eye on growth in North America, Focus USA returns to Interbike
September 19, 2017
Altum is Parlee’s stock bike line.

LAS VEGAS (BRAIN) — Parlee started out as a custom framebuilder, then added Asian-sourced stock sizes. But when the company added complete bike builds to its offerings, it hit a hot spot for dealers.

Posted in North America

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