BRAIN Staff

All articles by BRAIN Staff

March 11, 2016

SAN FRANCISCO (BRAIN) — Küat Racks has hired True Communications as its media relations agency. True Communications will assist Küat Racks with media relations and outreach. Based in Springfield, Missouri, Küat has been in business since 2005.

Posted in North America
March 10, 2016

MONTREAL (BRAIN) — Dorel Industries reported that its bike business, Dorel Sports, saw revenues drop by $6.4 million or 2.5 percent to $253 million in the fourth quarter of 2015. Removing the impact of foreign exchange rates, organic revenue was up about 3 percent, the company said.

Posted in North America
Challenging currency rates, sluggish fourth-quarter sales hurt profits.
March 10, 2016

AUSTIN, Texas (BRAIN) — Strava will host a panel on bike commuting and its Strava Metro service at the SXSW Interactive conference here on Saturday. The panel discusion will be led by Strava's co-founder and CTO, Mark Shaw.

Posted in North America
March 9, 2016

BOULDER, Colo. (BRAIN) — Five years after changing its magazine's name from VeloNews to Velo Magazine, the magazine's publisher has changed the name back. The first issue with the restored name, the April issue, hit newsstands Tuesday.

Posted in Industry News
March 9, 2016

WATERLOO, Wis. (BRAIN) — Trek's Certified Service Center, a retailer service school the company announced last August, is now officially open. The center occupies 2,200 square feet at the company's Wisconsin headquarters and will offer more than 40 weeks of training this year.

Posted in North America
March 9, 2016
The group has drop bar and flat bar options.

CHICAGO (BRAIN) — SRAM"S new Apex 1 group is an affordable single-chainring road group with drop bar and flat bar shifter options. The group also features hydraulic disc brakes.

Posted in New Products
March 9, 2016
G&O Family Cyclery is the building on the right.

SEATTLE (BRAIN) — G&O Family Cyclery, a three-year-old retailer that specializes in cargo and family transportation bikes, was damaged by an early morning blast Wednesday that destroyed three adjacent businesses in Seattle's Greenwood neighborhood.

Posted in Retail News
March 9, 2016

KEMPELE, Finland (BRAIN) — Polar is announcing a new Strava Bundle promotion for customers who purchase its Polar V650 GPS cycling computer between Wednesday March 9 and April 30.

Posted in New Products
March 9, 2016

CRESTED BUTTE, Colo. (BRAIN) — The mountain bike community was stunned last summer when Will Olson, a well-known Expert class racer, died after a crash in an enduro race in Crested Butte. 

Posted in North America
March 8, 2016

TAIPEI, Taiwan (BRAIN) — Taiwan's Microshift is getting into the electric-shifting game, at least conceptually. Microshift said its design is intended for the mid-priced market, not the upper-end market where other brands have introduced their electronic offerings.

Posted in Product/Tech

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