All articles by BRAIN Staff
FOXBOROUGH, Mass. (BRAIN) — Todson has introduced a dealer-direct program, effective June 1, that employs independent agents throughout the U.S. to represent all of Todson’s brands — Topeak, OnGuard, Elite, MET and Velox.
ALISO VIEJO, Calif. (BRAIN) — Highway Two has hired two new sales agencies for the Pacific Northwest and Southwest.
SAINT AUGUSTIN-DES DESMAURES, Quebec (BRAIN) — Louis Garneau Sports is launching a new program that will share revenue from online sales and custom clothing sales with committed Garneau dealers in the same sales territory.
MONTRÉAL (BRAIN) — David Bryson has been a specialty retailer since the 1980s, first riding the windsurfing craze from boom to bust and then running a well-regarded ski shop that sold Specialized bikes in the summer.
COSTA MESA, Calif. (BRAIN) — The National Bicycle Dealers Association will offer 16 new NBDA Super Seminars at this year’s Interbike expo, with sessions planned Sept. 20-22 at the Mandalay Bay Convention Center’s South Pacific ballrooms A and B.
WESTLAKE VILLAGE, Calif. (BRAIN) — Reflecting the shifting product mix over PressCamp Winter’s three editions so far, owner ECRM has rebranded the event Bike PressCamp Road.
SAN DIEGO (BRAIN) — Stromer’s ST2 S e-bike strives for the highest level of integration, with a touch-screen interface, integrated USB charging, anti-theft protection, GPS tracking and lighting system with a daytime running light and low- and high-beam modes.
OLNEY, Ill. (BRAIN) — Rob Aguero has joined Magura USA as brand manager for Lightweight. Magura USA is the exclusive distributor of Lightweight wheels and frames in North America.
AUBURN, Wash. (BRAIN) — Ortlieb USA has updated its website, adding a “more robust” B2B portal and SmartEtailing’s Buy Local Now function for connecting consumers to shops selling the brand’s waterproof bicycle bags and accessories.
MONTRÉAL (BRAIN) — On our first day touring bike shops in this proud and historic city, the BRAIN Dealer Tour saw a mature market and riding community, with stable, long-standing retailers who serve passionate roadies, commuters and adventurers.