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BRAIN Staff

All articles by BRAIN Staff

August 25, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — Shimano is releasing its 2016 road and mountain bike offerings through its PRO component brand this week at Eurobike.

Posted in Product/Tech
August 25, 2015
The Coron in Hydrogen White.

FRIEDRICHSHAFEN, Germany (BRAIN) — POC plans to show two new mountain bike helmets at this week's Eurobike show: The Tectal and the Coron. 

Posted in Product/Tech
August 25, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — As dropper seatposts gain favor among a broader range of mountain bikers, Magura enters the market with a new — and electrified — twist on getting down and dirty for descents.

Posted in Product/Tech
August 25, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — Bianchi is introducing a new, old-style road bike for lovers of vintage bikes, including those who participate in L'Eroica events, which usually require participants to ride bikes manufactured before a specific date (related:

Posted in Product/Tech
Vintage-style bike is ready for participation in L'Eroica events.
August 25, 2015
Siegfried Neuberger, manager, Zweirad-Industrie-Verband (ZIV), René Takens, CEO, Accell Group; Scott Rittschof, senior vice president and general manager, Cycling Sports Group, Dr. Ulrich Gries, CEO Hollandrad.com and Stefan Reisinger, head of Eurobike.

FRIEDRICHSHAFEN, Germany (BRAIN) — The German market had a strong start to bicycle sales in the first half of the year, which industry executives attributed to mild weather, increased interest in urban mobility and e-bike sales.

Posted in International
August 25, 2015
A bird’s-eye view of the Demo Day grounds Tuesday.

FRIEDRICHSHAFEN, Germany (BRAIN) — High-profile bike brands may come and go from the Eurobike landscape, but the international trade show appears to be as strong as ever with 1,350 exhibitors, 45,000 trade visitors and — on the final day — 20,000 consumers expected to converge on the Messe Friedrichshafen from

Posted in International
Sunny Demo Day is a welcome break from last year’s rainy Messe debut.
August 24, 2015

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Show organizers for the Outdoor Retailer trade show will be extending their contracts with Salt Lake City through its summer 2018 show.

Posted in North America
August 24, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — At Eurobike this week, WTB is introducing a new flat bar grip call PadLoc that uses a special mitered handlebar to eliminate the possibility of slipping. The miter also allows the grip to have a thick rubber outer end for additional comfort.

Posted in Product/Tech
August 24, 2015

TEMECULA, Calif. (BRAIN) — Turner Bikes has hired the Southern California branding and advertising agency, The Creative Bar, for a complete rebrand.

The Creative Bar has worked with Intense Cycles, Haro Bikes, and VEE Tire Co., among others.

Posted in North America
August 21, 2015

GREENVILLE, S.C. (BRAIN) — Michelin has launched a new ambassador program for its mountain bike tire division.

Posted in North America

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