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BRAIN Staff

All articles by BRAIN Staff

April 6, 2016

LAKE OSWEGO, Ore. (BRAIN) — Yakima has launched a new digital training program for its dealers, called Yakima Garage, that will provide retail training videos, product updates and company news.

Posted in North America
April 6, 2016
MERIDEN, Conn. (BRAIN) — The owner of sporting goods chains Eastern Mountain Sports and Sport Chalet is preparing to file for bankruptcy, according to a report from Bloomberg News.
Posted in Retail News
April 6, 2016

LIVINGSTON, Scotland (BRAIN) — Endura is now working with Scottish cycling legend, Graeme Obree, otherwise known as the "Flying Scotsman." Obree will officially act as brand ambassador, and will be involved as an "innovation catalyst" for the Scottish cycle apparel brand, the company said.

Posted in International
April 6, 2016

NEWBURY PARK, Calif. (BRAIN) — Giant Bicycle USA has hired Chris Baer as its new account executive for Rhode Island, Connecticut, and Massachusetts. Baer previously was a sales rep in New England for Endura apparel, and also has experience in bicycle and ski retail.

Posted in North America
April 6, 2016

NEWPORT, Vt. (BRAIN) — Louis Garneau USA has signed the Stoner-Andrews Agency to represent the brand in New England and industry veteran Ron Lauber to support its Northern California and Northern Nevada dealers.

With the increased coverage, Garneau now has a total of 26 reps in the U.S.

Posted in North America
April 5, 2016

LIVINGSTON, Scotland (BRAIN) — Endura is expanding its product line with new pro-level women's road cycling items, led by the new Women's FS260-Pro SL Bibshorts DS.

Endura is supplying the Cervélo Bigla women's pro team for 2016.

Posted in Product/Tech
April 5, 2016

LOS ANGELES (BRAIN) — Omata is launching what it says is the world's first analog GPS speedometer on Kickstarter. The company says its OMATA One speedometer is designed "to complement and maintain the purity of the ride as well as look beautiful on the bike."

Posted in New Products
April 5, 2016

PORTLAND, Ore. (BRAIN) — Sage Cycles, handcrafted designer of U.S.-made titanium bicycles, has expanded its independent rep network and added four new North American dealers.

Posted in North America
April 5, 2016

COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling has named Assos its official cycling apparel partner for the USA Cycling Team through the 2020 Olympic Games in Tokyo.

Posted in North America
April 5, 2016

SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory has announced a new cross-country suspension fork, the 32 Step-Cast. The company said the fork is its lightest cross-country fork ever, starting at 2.98 pounds.

Posted in Product/Tech

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