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BRAIN Staff

All articles by BRAIN Staff

June 3, 2015

VANCOUVER, British Columbia (BRAIN) — Recon Instruments has developed a nutrition app called Refuel that tells cyclists and runners when to drink and eat during and after an activity. The app displays this information on the Recon Jet’s heads-up display.

Posted in Product/Tech
June 3, 2015

ASPEN, Colo. (BRAIN) — ZG Collective, a new distributor of outdoor, snow, cycling and active lifestyle brands, is introducing German helmet brand Melon Helmets to the North American market.

Posted in North America
June 3, 2015
Event XC helmet retails for $90

SCOTTS VALLEY, Calif. (BRAIN) — Bell is introducing its latest MIPS-equipped helmet, the Event XC. At $90, it’s Bell’s most affordable MIPS helmet.

Posted in New Products
June 2, 2015
BSP Studio carries Trek and Cannondale exclusively.

VANCOUVER, British Columbia (BRAIN) — Vancouver is a city of neighborhoods separated by waterways and connected by bridges and a crazy love of bicycling. The water makes it a challenging city to traverse by bike or other means.

Posted in Retail News
June 2, 2015

HAMPTON ROADS, Va. (BRAIN) — Conte’s Bike Shop was recognized as Retailer of the Year by The Retail Alliance, a nonprofit trade association serving retailers in greater Hampton Roads, Virginia.

Posted in Retail News
June 2, 2015

LAGUNA HILLS, Calif. (BRAIN) — The June 1 issue of Bicycle Retailer & Industry News is hitting mailboxes and it includes a special report on executive pay at the industry’s largest public companies.

Posted in North America
June 2, 2015

VANCOUVER, British Columbia (BRAIN) — Bicycle Retailer & Industry News editors are in Vancouver this week. The magazine’s first dealer tour outside of the U.S. kicks off Tuesday with visits to five shops in the downtown area.

Posted in Retail News
Follow along on #braindealertour
June 1, 2015

DERBY, Vt. (BRAIN) — Louis Garneau USA has named Eric Sakalowsky global marketing director.

Posted in North America
June 1, 2015

ST. CHARLES, Ill. (BRAIN) — Sigma USA has hired Chuck Sikora and Morgan Fluhrer to handle sales for the Midwest and South/Southeast, respectively, as the company transitions to selling direct to dealers. They join Brian McGarrahan, who handles sales for the Northeast/Mid-Atlantic. 

Posted in North America
Retailers can now buy directly from Sigma as well as through distributors.
June 1, 2015

LONDON (BRAIN) — Indoor cycling software Zwift has partnered with professional road racer Evelyn “Evie” Stevens to inspire and encourage more women to ride. Stevens will host regularly scheduled women’s rides on Zwift’s virtual course.

Posted in North America

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