All articles by BRAIN Staff
SCOTTS VALLEY, Calif. (BRAIN) — For its second year, Bell is expanding its Bell Joy Ride program from eight to 12 markets. The program's mission is to get more women mountain biking, more often.
The expansion means the addition of six new ambassadors and four new regions.
VALLEJO, Calif. (BRAIN) — Wren Sports has announced a new distributor in France and increased OE spec for its fat-bike suspension fork.
Ultimate Cycle Distribution has been named Wren's exclusive distributor for France.
SANDY, Utah (BRAIN) — Reynolds Cycling has hired Jonathan Reese as its new director of global marketing. He joins Reynolds from outside the cycling industry, having spent the last five years as senior director of digital marketing at ADP.
SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory Holding Corp. is reporting a 16.6 percent increase in revenue in its fourth quarter, capping a nearly 10 percent increase in sales for the company's full fiscal year, which ended Dec. 30, 2016.
BOULDER, Colo. (BRAIN) — Camber Outdoors has elected three new board members, including Roger Gierhart, a vice president at Trek Bicycle Corp.
PORTLAND, Ore. (BRAIN) — BikeFlights.com has expanded Buck Up for Bikes, a grassroots advocacy fundraising program, to include two new beneficiary organizations: Trips for Kids and Little Bellas. Additionally, the National Interscholastic Cycling Association and the Amy D. Foundation return as beneficiaries for 2017.
AUSTIN, Texas (BRAIN) — Members of the Professional Bicycle Mechanics Association will be on hand at this month's North American Handmade Bicycle Show in Utah to help assemble bikes before the show and to meet with the show attendees during the March 10-12 event.
TAICHUNG, Taiwan (BRAIN) — FSA has hired Mark Vandermolen at its headquarters in Taiwan to work in Asia product strategy and planning as well as marketing and sales for the region.
BOULDER, Colo. (BRAIN) — The Bicycle Product Suppliers Association has released a series of 10 two-minute video training sessions to help retail staff connect with and sell e-bikes.
CORONA, Calif. (BRAIN) — Troy Lee Design's new A2 MIPS helmet combines EPP (for slow speed impacts) and EPS (for high speed impacts) in critical impact zones to manage energy from impacts. It also features MIPS rotational impact protection.