BRAIN Staff

All articles by BRAIN Staff

July 20, 2017

MOMENCE, Ill. (BRAIN) — Sur PhytoPerformance has launched of its first product, AltRed, a phytonutrient supplement that the company said uses a newly discovered technology to garner the athletic performance and recovery benefits of betalain phytonutrients.

Posted in New Products
July 19, 2017
Photo by BrakeThrough Media.

ANNECY, France (BRAIN) — On the 40th anniversary of Mavic's first time supporting the Tour de France, the company announced that it has renewed its contract with Tour owner ASO through the 2022 edition of the race. 

Mavic's trademark yellow cars and motos provide neutral support at the race.

Posted in North America
July 19, 2017

DENVER (BRAIN) — A Colorado lawmaker is taking inspiration from Oregon in floating the idea of a tax on bicycles.

Posted in North America
July 19, 2017

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike says The Circuit, its indoor electric bike test track, has sold out for the third year in a row and will be officially sponsored by Bosch.

Posted in North America
July 19, 2017

SAN DIEGO (BRAIN) — Speedplay, Inc. has added a new custom fit option to its off-road SYZR Pedal System to address fitting needs such as a leg length discrepancy or hip-alignment correction.

Posted in New Products
July 19, 2017

VANCOUVER, British Columbia (BRAIN) — Pinkbike.com has hired Brian Park as its head of editorial. Park most recently was global content marketing manager at Rocky Mountain Bicycles and editor in chief of Rocky Mountain's Trail Journal.

Posted in North America
July 18, 2017

SAN FRANCISCO (BRAIN) — A U.S. District Court judge has refused to dismiss or relocate a patent infringement lawsuit that Fox Factory has filed against SRAM in California.

Posted in North America
July 18, 2017

HARTFORD, Conn. (BRAIN) — Organizers of the North American Handmade Bicycle Show have opened up new exhibitor registration for next year's show, which will be Feb. 16-18 in Hartford.

Posted in North America
July 18, 2017

SEYMOUR, Conn. (BRAIN) — Thule is entering a new product category with the launch of Thule Vital collection of hydration packs at the Outdoor Retailer Summer Market next week. The line, aimed at mountain bikers and others, will be available next February.

Posted in New Products
July 18, 2017

SANTEE, Calif. (BRAIN) — Sidi Sport has hired a new representative in Denmark for its cycling shoes after terminating it previous distributor over gray market violations.

Posted in International

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