All articles by BRAIN Staff
￼PALL-BERINGEN, Belgium (BRAIN) — Ridley Bikes will debut two new bike models at Bike PressCamp, which is opening Tuesday in Park City, Utah. The Belgium-based brand is showing the media a new Fenix SL road racing model and an all-road model.
INDIAN TRAIL, N.C. (BRAIN) — London-based performance apparel brand Le Col has established a U.S. subsidiary and is selling its high-end men's and women's clothing online as well as through select retailers.
ASHEVILLE, N.C. (BRAIN) – The final Profitability Project meeting facilitated by the Mann Group took place last week in Calgary. The National Bicycle Dealers Association will take over the administration of its retail program going forward.
SALT LAKE CITY (BRAIN) — Scott Sports will offer five 27.5-plus mountain bikes in the U.S. this year, adopting a 30mm wide rim and 2.8-inch wide tires to create what the company says is the best compromise between fat-tire handling, weight and rolling resistance.
BOSTON (BRAIN) — Vittoria has announced a new Shop-Team program that offers sponsorship to local teams throughout the U.S. The program will allow local teams and clubs to make reduced-price group orders for Vittoria, 3T and Selle Italia products through their local retailer.
OVERLAND PARK, Kan. (BRAIN) — Northwave worked with eVent to use a new stretchable membrane fabric, called Dvstretch.
Northwave is using the new fabric in the 2015 Northwave Arctic Jacket. The new Arctic Jacket will be on the market in October, just in time for the cold and windy weather.
ST. CHARLES, Ill. (BRAIN) — Longtime retailer Sammy Radi, who owns Sammy's Bikes in St. Charles, Ill., has opened Giant Fox Valley, a store dedicated solely to the Giant and Liv brands. The 2,400 square-foot shop is located across the street from Sammy's Bikes.
DETROIT (BRAIN) — The watch, leather goods and bicycle company, Shinola, has teamed up with musician and Detroit native, Jack White, to purchase the building that currently houses its flagship retail store in Motor City's Cass Corridor.