All articles by BRAIN Staff
BOULDER, CO (BRAIN) — Co-authors Dr. Allen Lim and chef Biju Thomas have teamed up again to offer a follow-up to their Feed Zone Cookbook. Their new book, Feed Zone Portables, offers 75 recipes for portable food for cyclists and other endurance athletes tired of bars and gels.
FAIRFAX, CA (BRAIN) — Osmo Nutrition announced its sponsorship of the Cannondale Pro Cycling team two stages into this year's Amgen Tour of California, which ended Sunday.
MORGAN HILL, CA (BRAIN) — Specialized is offering a limited edition replica frameset to celebrate pro Mark Cavendish's 100th race win.
The $3,750 frame set is expected to be in stores as early as next week, the company said.
TORONTO, Ontario (BRAIN) — KindHuman, a new bike and accessories brand, is taking an unusual approach to the market, offering discounts to community service employees and supporting racing programs for underprivileged youth.
MORGAN HILL, CA (BRAIN) — Representing a significant investment in aerodynamic testing, Specialized this week unveiled its own on-site bicycle-specific wind tunnel, enabling the company to apply aero principles across its full product line.
ROANOKE, VA (BRAIN) — QRide stickers include QR codes that allow emergency responders to access information via a smart phone app.
GUELPH, Ontario (BRAIN) — Longtime retailer and cycling enthusiast George Vettor passed away last week. He was 77.
BOULDER, CO (BRAIN) — Supplier sales remained down through April compared to last year but suppliers regained some ground from the first quarter, according to the BPSA Topline for Cycling RetailTRAK from Leisure Trends Group.
DENVER, CO (BRAIN) — Alex Rims — one of the most successful original equipment suppliers to come out of Taiwan in the last two decades — is now looking to expand sales in the aftermarket in North America and Europe.