All articles by BRAIN Staff
A new financial study confirms a sad truth about bicycle retailing: most bike shops do not make a profit on the sale of new bicycles.
WHEAT RIDGE, Colo. (BRAIN) — The company behind Optic Nerve sunglasses and goggles is renaming itself and launching a second sunglass brand, to be called One by Optic Nerve.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has expanded its retail education schedule for this year's show.
BEAVERTON, Ore. (BRAIN) — Yakima Products is expanding its line of tray-style hitch racks with the new FourPlay and TwoTimer models.
QUEBEC (BRAIN) — Outdoor Gear Canada will be the exclusive distributor of Redline BMX bikes in Canada, starting with the 2015 model year. Redline is owned by Accell North America.
BERKELEY, Calif. (BRAIN) — Highway Two, a California-based distributor, is pledging to donate 1 percent of its sales to the National Interscholastic Cycling Association.
BERGERAC, France (BRAIN) — At the Tour de France's penultimate stage Saturday, Bianchi unveiled a new time trial/triathlon frameset that uses the company's Countervail vibration canceling technology.
The Aquila CV was raced by Team Belkin's Bauke Mollema and Laurens Ten Dam.
GOLDEN, Colo. (BRAIN) — Kask has hired Nat Ross as its North American brand manager, the Italian helmet brand has announced.
Ross will operate from Golden, Colorado.