All articles by BRAIN Staff
KETCHUM, Idaho (BRAIN) — Club Ride Apparel has added a female designer to its staff, as a part of the brand's strategy to increase women's sales to 50 percent of its overall sales by next year.
ALBUQUERQUE, N.M. (BRAIN) — Patrick O'Grady is once again offering the Old Guys Who Get Fat in Winter Racing Team jerseys. The jerseys feature the cartoon Old Guy created by O'Grady for VeloNews magazine in 1989, as well as various sponsors including Wide Load Diner and Spare Tire Ale.
VENTURA, Calif. (BRAIN) — A new distributor, Zeitbike, is being launched this week by Fritz Bohl, the former CEO of Abus North America. Zeitbike's dealer portal went live Monday.
MANCHESTER, N.H. (BRAIN) — The Bike Cooperative has named Pro Patch its custom accessories provider. The co-op's member retailers will earn rebates on all of their Pro Patch purchases effective immediately.
OGDEN, Utah (BRAIN) — ENVE is now shipping its SES 2.2 wheels, designed as lightweight climbing wheels for tubular tires. The wheels were developed with aerodynamicist Simon Smart and have the shallowest profile of any wheel developed in the collaboration.
SANDY, Utah (BRAIN) — Reynolds Cycling is expanding its relationship with DWL Bicycle Company, who will now manage all aftermarket sales and marketing responsibilities in Asia. DWL, based in Taichung, Taiwan, previously handled responsibilities for Reynolds involving Asian OEs and assemblers.
BOULDER, Colo. (BRAIN) — PeopleForBikes has launched a new campaign intended to inspire riders to try riding dirt roads and paths as a way to escape traffic and make the riding experience more enjoyable.
IRVINE, Calif. (BRAIN) — Felt Bicycles has officially unveiled a new corporate logo. The new design was introduced at a global distributor meeting in Germany. The company also released a usage guide for distributors and retailers that includes recommendations and regulations for all Felt branding.
FREEPORT, Maine (BRAIN) —The Carrabassett Region chapter of the New England Mountain Bike Association has received a $50,000 grant from LL Bean's Charitable Giving for Conservation and Outdoor Recreation.