BRAIN Staff

All articles by BRAIN Staff

January 17, 2017

OSAKA, Japan (BRAIN) — Following the introduction of high-end road and mountain bike shoes under the S-PHYRE brand last fall, Shimano is expanding the collection with performance cycling apparel including a racing skin suit, short-sleeve jersey, bib shorts, gloves and socks.

Posted in New Products
January 16, 2017

DALLAS (BRAIN) — Playtri, an endurance sports retailer, coaching service and event producer, is opening triathlon store franchise opportunities this year. The company plans to focus on selling franchises in Texas and surrounding states at first.

Posted in Retail News
January 16, 2017

LONG BEACH, Calif. (BRAIN) — Cory Sutela has joined ACT Lab to oversee engineering for the third-party testing lab group. Sutela has PhD in Engineering from Cambridge University (UK) and brings over 15 years of bicycle testing experience to the ACT team.

Posted in International
January 16, 2017

BATH, England (BRAIN) — Selle Royal has added four new saddle models within its LookIn collection with designs for relaxed, moderate and athletic riders.

Posted in New Products
January 16, 2017
Todd Wells

WILLISTON, Vt. (BRAIN) — Julbo, a 125-year-old French eyeglass brand best known for its ski and mountaineering products, is increasing its commitment to the mountain bike market this year. 

Posted in North America
January 16, 2017

COSTA MESA, Calif. (BRAIN) —The National Bicycle Dealers Association has launched what is said is the most comprehensive research study of bike shops in the industry.

Posted in Retail News
January 16, 2017

THOMPSON, Conn. (BRAIN) — Organizers of the KMC Cross Fest, a long-running event that includes races, recreational rides and an expo, said they will expand the event to four days this fall and add dealer and media event.

Posted in North America
Eddy Merckx Cycles to sponsor event's Gran Fondo.
January 13, 2017

OGDEN, Utah (BRAIN) — Rotor America has hired a new dealer technical support team member, Aaron Peet.

Peet previously worked as a demo driver for Specialized before building a demo program at Industry 9 Wheels.

Posted in North America
January 13, 2017

BOULDER, Colo. (BRAIN) — The Haywire Heart is a new book from VeloPress, co-authored by Chris Case, John Mandrola, MD, and Lennard Zinn. 

Posted in Product/Tech
January 13, 2017

MORGAN HILL, Calif. (BRAIN) — At the Tour Down Under this week, Specialized is launching a new range of Roval wheels, being used by the Bora-Hansgrohe and Quick-Step Floors teams.

Posted in New Products

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