All articles by BRAIN Staff
BOSTON, MA (BRAIN) — BMC Switzerland is launching an Ambassador Program for influential amateur riders and racers, who will receive BMC riding kit, casual clothing, preferred pricing on BMC bikes, and access to other exclusive perks.
PORT COQUITLAM, British Columbia (BRAIN) — Bert Lewis, founder of Norco Bicycles and Live to Play Sports, died Oct. 7 with family at his bedside. He was 77.
JACKSON, WY (BRAIN) — The MIO Alpha claims to be the world's first strapless continuous heart rate monitor that is as accurate as chest-strap models.
OSTERMUNDIGEN, Switzerland (BRAIN) — Two bicycle committees at the World Federation of the Sporting Goods Industry have new chairmen, and the WFSGI's wheel committee is getting a new member to replace a member who left the wheel industry.
ROANOKE, VA (BRAIN) — Custom clothing maker Starlight is offering a new program to help custom clothing customers promote and support non-profit organizations.
DENVER, CO (BRAIN) — Gates, which has increasingly been targeting the electric bike market with its Gates Carbon Drive, has joined the Light Electric Vehicle Association, the international trade association for electric bikes.
NORTH ATTLEBOROUGH, MA (BRAIN) — Todson, Inc. , which recently updated its minimum advertised pricing policy for its Topeak accessories line, has now done the same for its OnGuard locks.
LAS VEGAS, NV (BRAIN) — The Xventure Duro handlebar mount is one of several new action camera bike mounts being offered by Bracketron and introduced at Interbike last month. The mounts each fit GoPro cameras, including the Hero, Hero2 and Hero3.