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BRAIN Staff

All articles by BRAIN Staff

July 1, 2015
Stages' new CarbonGlyde drivetrain.

DENVER (BRAIN) — Gates Corp. is expanding its business in the stationary bike market, gaining spec for its Carbon Drive belts on models from such brands as Stages Indoor Cycling, Schwinn Fitness and FreeMotion Fitness.

Posted in Product/Tech
July 1, 2015

DERBY, Vt. (BRAIN) — Louis Garneau's Signature 84 shoes are part of the company's recently introduced 2016 model year line.

Posted in New Products
July 1, 2015

RENO, Nev. (BRAIN) — SwiftCarbon, a China-based bike brand founded by former South African pro cyclist Mark Blewett, will soon begin distribution in the U.S. for the first time via Swift USA, LLC, based in Reno, Nevada.

Posted in North America
July 1, 2015

BOULDER, Colo. (BRAIN) — The Outdoor Industry Association has hired Amy Roberts as its new executive director.

Posted in North America
Amy Roberts is a former OIA vice president who is currently at Mountain Equipment Co-op.
July 1, 2015

SQUAMISH, British Columbia (BRAIN) — OneUp Components' new narrow-wide chainrings fit SRAM's 94mm BCD cranks and Shimano's 96mm BCD cranks.

Posted in Product/Tech
July 1, 2015
The Edge 520 showing its Strava integration.

OLATHE, Kan. (BRAIN) — Garmin on Wednesday launched a new product that uses radar to alert riders to approaching cars, plus head and tailights that react to rider speed and a new GPS-enabled head unit that will display Strava segments in real time.

Varia radar and lights

Posted in Product/Tech
June 30, 2015

SANDY, Utah (BRAIN) — Reynolds Cycling has hired recently retired Olympian Billy Demong as its marketing and sponsorship coordinator. Demong competed in the Nordic combined in five Olympic games, winning gold at the Vancouver games in 2010. 

Posted in North America
June 30, 2015

FAIRFAX, Calif. (BRAIN) — OSMO has introduced two new sports nutritional products specifically tailored for women: Strawberry Hydration and White Mocha Protein.

Posted in New Products
June 30, 2015
Front view of the new Madone.

MADISON, Wis. (BRAIN) — Ahead of this weekend's Tour de France start, Scott and Trek have unveiled some new aero road bikes, just as Specialized did last week.

Posted in Product/Tech
Aerodynamics, comfort and integration are common themes across the new bikes.
June 30, 2015

TREVISO, Italy (BRAIN) — Sidi Sport s.r.l. is has signed Saddleback Ltd. as the exclusive distributor of its cycling products in the United Kingdom and Ireland effective Sept. 1.

Posted in International

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