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BRAIN Staff

All articles by BRAIN Staff

March 6, 2015

DENVER (BRAIN) — Rudy Project has signed on with the Toughman Half Triathlon Series as official helmet and sunglass sponsor. The 10-race series travels across the U.S., challenging athletes of all abilities with a 1.2-mile swim, 56-mile bike and 13.1-mile run.

Posted in Industry News
March 6, 2015

SILVER CITY, N.M. (BRAIN) — Race directors of the Tour of the Gila are putting out the call for angel sponsors after the 28-year-old stage race’s title sponsor pulled its investment early this week. If new sponsors don’t emerge, the April 29 race in Silver City, N.M., may have to be canceled, organizers added.

Posted in Industry News
March 6, 2015

SEATTLE — Nuun has released its co-branded four-pack of electrolyte sports drink tablets in collaboration with PeopleForBikes, with proceeds to be donated to the advocacy organization.

Posted in New Products
March 5, 2015

ATLANTA (BRAIN) — 

 

Watch for full coverage of the Dealer Tour in BRAIN's April 1 edition.

Posted in Retail News
March 5, 2015

IRVINE, Calif. (BRAIN) — SureStop — formerly known as Slidepad Technologies — has relocated from the Silicon Valley city of Palo Alto to Southern California in order to position the company closer to customers and partners, and has hired Al Nordin as its new CEO.

Posted in North America
March 5, 2015

FORT COLLINS, Colo. (BRAIN) — New Belgium Brewing’s rolling summertime festival, Tour de Fat, will travel to 10 cities this year to raise money for local nonprofits and celebrate the two-wheel lifestyle.

Posted in North America
March 5, 2015

OGDEN, Utah (BRAIN) — WickWërks has brought on Southern California branding and advertising agency The Creative Bar for a complete rebrand in an effort to expand their reach in the market.

Posted in North America
March 5, 2015

COLORADO SPRINGS, Colo. (BRAIN) — USA Triathlon has announced its 2014 Elite Triathletes of the Year. Selected by the National Governing Body’s Athlete Advisory Council, the 13 honorees represent all categories of triathlon competition, from Olympic to elite paratriathlete.  

Posted in Industry News
March 5, 2015

TWIN FALLS, Idaho (BRAIN) — Bike fit tool manufacturer Purely Custom has introduced its latest product, the Fit Bike Pro 1. Designed to simulate true riding conditions, the Fit Bike Pro 1 features a load control transmission that uses Purely Custom’s Powerbahn technology.

Posted in Product/Tech
March 5, 2015

SEATTLE (BRAIN) — REI has been named to Fortune magazine’s list of the 100 Best Companies to Work For an 18th consecutive year. Ranked No. 58, REI is one of five companies listed annually since the recognition began in 1998, and one of three companies headquartered in Washington state.

Posted in Retail News

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