All articles by BRAIN Staff
WOODS CROSS, Utah (BRAIN) — Online seller Bikewagon of North Salt Lake, Utah, has been acquired by winter sports retailer L9 Sports.
ATLANTA (BRAIN) — Wahoo Fitness is introducing a desk that can be used while riding a stationary trainer or as a stand-up desk.
PASO ROBLES, Calif. (BRAIN) — Dennis Christopher, the star of the 1979 film Breaking Away, will attend April's Eroica California, a vintage bike ride. Christopher will attend a VIP reception preceding a showing of the movie. The next day, he will ride a section of the ride on a vintage Masi bike similar to the one his character Dave Stoller rode in the movie.
LAGUNA HILLS, Calif. (BRAIN) — Pricey niche bikes — everything from plus-sized mountain bikes to gravel road bikes — helped power increases in dollars and units at bike shops last year, according to stats from the Bicycle Product Suppliers Association.
ZOLDER, Belgium (BRAIN) — The CEO of the Italian bike brand Wilier Triestina says the company will sue Belgian cyclocross racer Femke Van den Driessche, who is accused of using a hidden motor at the Cyclocross World Championships on Saturday.
COLORADO SPRINGS, Colo. (BRAIN) — SRM Training System USA and Pioneer's Cycle Sports Division each announced price reductions of about 30 percent on Monday.
MADISON, Wis. (BRAIN) — Planet Bike has revised its sales and pricing policies to prohibit sales of its current model year products on auction sites.
SEATTLE (BRAIN) — Cascade Bicycle Studio has announced its partnership with custom Czech framebuilder Festka. Cascade Bicycle Studio is now the exclusive online U.S. retailer for Festka and the exclusive in-store retailer for the western U.S.
WILTON, Conn. (BRAIN) — Cycling Sports Group has hired Hannah Parish as its director of marketing for North America.
PHOENIX (BRAIN) — Randy and Sally Pittaluga, owners of six shops in the Phoenix market, have rebranded their Bikes Direct store in Mesa as BikeMasters Mesa. The Pittalugas have also opened a second BikeMasters location in Mesa in the former DNA Cycles store site on North Power Road.