BRAIN Staff

All articles by BRAIN Staff

April 18, 2017

EAGLE, Colo. (BRAIN) — Mike Ferrentino has joined Uncommon Communications, a Colorado-based public relations and marketing strategy company. Ferrentino is the former marketing head of Santa Cruz Bicycles and longtime contributing editor for Bike magazine.

Posted in North America
April 18, 2017
A Serotta-made Modomio bike. The auctioned bike will be custom.

SARATOGA SPRINGS, N.Y. (BRAIN) — Ben Serotta will build a custom bike for the highest bidder in an auction to benefit CycleKids, a program that teaches kids to ride bikes along with other life skills.

Posted in North America
April 18, 2017
The Sena X1.

IRVINE, Calif. (BRAIN) — Sena, which is preparing to release a Bluetooth-integrated cycling helmet, has hired bike industry veteran Chris Clark to lead its new cycling division. The company has previously offered Bluetooth-connected products in the motorsports, action sports, and outdoor activities market.

Posted in North America
Company introducing new smart helmet at Sea Otter.
April 18, 2017

BOULDER, Colo. (BRAIN) — The Pro's Closet is rolling out a new pre-owned bicycle program, that will provide bike tuning and customer service making it easier for suppliers to sell demo and overstock bikes.

Posted in Retail News
April 18, 2017

CARLSBAD, Calif. (BRAIN) — Canyon USA has joined industry organizations PeopleForBikes, the International Mountain Bicycling Association and the Bicycle Product Suppliers Association, the company announced Tuesday.

Posted in North America
April 18, 2017
Chris Igleheart is building the new fork.

ASHLAND, Ore. (BRAIN) — Fat Chance Bicycles has released the Yo Eddy! Road Fork, now being made by frame builder Chris Igleheart.

Posted in New Products
April 18, 2017

VISTA, Calif. (BRAIN) — Eliel & Company, the makers of Eliel Cycling apparel, has hired Brandt Furgerson as vice president of sales and marketing.

Posted in North America
April 18, 2017

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has added a new feature at OutDoor Demo, where retailers will have the opportunity to test and review electric mountain bikes from participating brands, with the results being published in Electric Bike Action and Mountain Bike Action magazines.

Posted in North America
April 18, 2017

COLUMBUS, Ohio (BRAIN) – Following a successful Kickstarter campaign, retailer Stuart Hunter, who owns four Roll: Bicycle Company shops in Ohio, has begun delivery of his new line of custom bikes.

Posted in Retail News
April 18, 2017

HUNTSVILLE, Ala. (BRAIN) — MechOptix, the maker of an automatic brake light for motorcycles, is now offering a light for bicycles using a similar sensor technology.

Posted in New Products

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