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BRAIN Staff

All articles by BRAIN Staff

July 1, 2015
The Edge 520 showing its Strava integration.

OLATHE, Kan. (BRAIN) — Garmin on Wednesday launched a new product that uses radar to alert riders to approaching cars, plus head and tailights that react to rider speed and a new GPS-enabled head unit that will display Strava segments in real time.

Varia radar and lights

Posted in Product/Tech
June 30, 2015

SANDY, Utah (BRAIN) — Reynolds Cycling has hired recently retired Olympian Billy Demong as its marketing and sponsorship coordinator. Demong competed in the Nordic combined in five Olympic games, winning gold at the Vancouver games in 2010. 

Posted in North America
June 30, 2015

FAIRFAX, Calif. (BRAIN) — OSMO has introduced two new sports nutritional products specifically tailored for women: Strawberry Hydration and White Mocha Protein.

Posted in New Products
June 30, 2015
Front view of the new Madone.

MADISON, Wis. (BRAIN) — Ahead of this weekend's Tour de France start, Scott and Trek have unveiled some new aero road bikes, just as Specialized did last week.

Posted in Product/Tech
Aerodynamics, comfort and integration are common themes across the new bikes.
June 30, 2015

TREVISO, Italy (BRAIN) — Sidi Sport s.r.l. is has signed Saddleback Ltd. as the exclusive distributor of its cycling products in the United Kingdom and Ireland effective Sept. 1.

Posted in International
June 30, 2015

ATLANTA (BRAIN) — Wahoo Fitness is introducing an easier to use and more affordable version of its KICKR connected cycling trainer with the KICKR Snap. The Snap is a wheel-on design, so riders no longer would have to remove the rear wheel to attach the bike.

Posted in New Products
June 29, 2015

EAST BURKE, Vt. (BRAIN) — The New England Mountain Bike Association's annual festival, NEMBAfest @ Kingdom Trails, attracted 1,900 riders and 71 industry expo booths this weekend.

Posted in North America
June 29, 2015

PORTLAND, Ore. (BRAIN) — Cycling accessories brand Portland Design Works has hired Ben Popper as its brand ambassador for Seattle.

Posted in North America
June 29, 2015

EMMAUS, Pa. (BRAIN) — Bicycling magazine has hired Alex Jarman as an advertising account manager for the brand. Jarman will manage Bicycling's East Coast endemic territory.

Posted in North America
June 29, 2015

MINNEAPOLIS (BRAIN) — Several bike industry suppliers and retailers are supporting musician Ben Weaver's planned 16-day ride around Lake Superior next month.

Posted in North America

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