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BRAIN Staff

All articles by BRAIN Staff

September 9, 2014

LAS VEGAS (BRAIN) — Hawley is the new exclusive U.S. distributor of Muc-Off, a U.K.-based brand of bike care products.

Muc-Off's products include cleaners, protectants, and lubes, as well as a line of body care items.

Posted in North America
September 9, 2014

ASPEN, Colo. (BRAIN) — As Interbike prepared to open this week, POC announced four new U.S. sales reps, among 17 new reps hired since June 1. POC plans to reveal an expanded road cycling product line at Interbike.

Posted in North America
September 8, 2014

LAS VEGAS (BRAIN) — Slidepad Technologies, Inc. is rebranding its single-lever brake system as SureStop, moving away from the Slidepad branding immediately.

"SureStop has been selected to better communicate the technology's benefits to consumers and IBDs alike," the company said in a release Monday.

Posted in North America
September 8, 2014

LÉVIS, Quebec (BRAIN) — Lambert is now distributing SwissStop brake pads to its dealers in Canada.

Posted in North America
September 8, 2014

BOULDER, Colo. (BRAIN) — At Interbike, Stages Cycling will be showing three new power meter crank models, including a hybrid carbon-alloy crankset option from FSA.

Posted in Product/Tech
Power meter maker also has new Shimano 105 models.
September 8, 2014

MIAMI (BRAIN) — J&B is splitting off its recumbent brand from its cruisers and adult trikes, creating a new brand, Sun Seeker. The cruisers and trikes will continue to be marketed as Sun Bicycles.

Posted in Product/Tech
September 8, 2014

SCOTTS VALLEY, Calif. (BRAIN) — Giro's Empire mountain bike shoe, previously available in a limited edition, has been added to its regular product line, in a different color.

Posted in New Products
September 8, 2014

SAN DIEGO (BRAIN) — Maxima has announced its first distributor for its bicycle care products: BTI.

Posted in North America
September 8, 2014

MILWAUKEE (BRAIN) — Uncle Dick's, manufacturer of tire bead slip, is now available through Rumbleship.

"I ultimately decided to go with Rumbleship because they were concerned first and foremost about how they could best support the Uncle Dick's brand," said Rich Travis, owner of Uncle Dick's.

Posted in North America
September 8, 2014

LUGANO, Switzerland (BRAIN)—Effetto Mariposa, the company behind Giustaforza torque wrenches and Caffélatex tire sealant, moved its headquarters into a new facility in Lugano, Switzerland, from its previous location in Italy.

Posted in International

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