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BRAIN Staff

All articles by BRAIN Staff

March 2, 2015

INDIANAPOLIS (BRAIN) — Silca has expanded options for its wooden countertop displays and is offering retailers a seasonal margin boost on the sets with its “Spruce Up for Spring” program.

Posted in Retail News
March 2, 2015

LAGUNA HILLS, Calif. (BRAIN) — The March 1 issue of Bicycle Retailer and Industry News includes coverage of efforts to control international pricing, a landmark new study on cycling participation commissioned by PeopleForBikes, and a feature on bike retailers setting up shop in mixed-use “hub” environments.

Posted in Industry News
March 2, 2015

SOUTHAMPTON, United Kingdom (BRAIN) — U.K.-based cycling commentary, PR and production company Cyclevox has introduced an online women’s cycling video channel: Voxwomen.

Posted in International
March 2, 2015

NORTHVALE, N.J.— Building on the success of its popular Bicycle Test Ride Experience program on the East Coast, Jamis Bicycles is broadening its reach by taking the program west of the Mississippi.

Posted in North America
March 2, 2015

BOULDER, Colo. (BRAIN) — CatEye America has revised its unilateral minimum advertised price policy. The new policy, effective March 9, includes updated 2015 MAP sale windows, a revision to the enforcement paragraph and a current "Premium Products: price list.

Posted in North America
March 2, 2015

BOULDER, Colo. (BRAIN) — A new study commissioned by PeopleForBikes has found that roughly one in three Americans rode a bike at least once in the past year — a significantly higher rate of participation than previous research from other sources has shown.

Posted in Studies/Reports
Thirty-four percent of Americans 3 and older bicycled at least once in the past year, survey reports.
March 2, 2015

BIG FLATS, N.Y. (BRAIN) — Stan’s NoTubes has named Chris Currie creative director. An industry veteran, Currie has experience in Web development, marketing, sales management, graphic design, business development and customer service.

Posted in North America
February 28, 2015

OSAKA, Japan (BRAIN) — Shimano announced an updated Acera mountain bike group and a new $400 11-speed road wheelset on Saturday.

New Acera

Posted in Product/Tech
February 27, 2015

MINNEAPOLIS (BRAIN) — Sound Probiotics is a new brand founded by two endurance multi-sport athletes, whose first product is a probiotic designed to help endurance athletes stay healthy during heavy training and competition.

Posted in New Products
February 27, 2015

LAKE FOREST, CA (BRAIN) — Torcano Industries, the distributor of Funkier Bike Apparel in the U.S., has introduced a program to credit Funkier retailers with the profits from online sales to customers close to them

Posted in North America

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