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BRAIN Staff

All articles by BRAIN Staff

December 16, 2013

SAN VENDEMIANO, Italy (BRAIN) — Italian clothing brand De Marchi is launching an e-commerce site to sell its Authentic replica jerseys. Shop.demarchi.com will offer the line of replica jerseys that are made in Italy of 100 percent merino wool.

Posted in Product/Tech
December 16, 2013
A SRAM Red disc caliper

CHICAGO, IL (BRAIN) — SRAM on Friday told consumers to immediately stop using bikes equipped with its Red 22 and S-700 hydraulic road brakes.

Posted in Recalls
December 13, 2013

PHILADELPHIA, PA (BRAIN) — The dispute seems to be concluded, quietly, over use of the “Roubaix” trademark on bicycles, which involved two U.S. bike brands and one Canadian retailer and wheel vendor.

Posted in North America
Happy Christmas, war is over.
December 13, 2013

MONTREAL, Quebec (BRAIN) — Assos marked the official worldwide launch of its new S7 bib shorts line on Friday; the new S7 line — the first update to the Swiss brand's bibs in six years — includes four models. One model is available now at retail stores worldwide.

Posted in New Products
December 13, 2013

IRVINE, CA (BRAIN) — Cycling writer Neil Browne has joined Felt Bicycles' marketing department, where he will handle copywriting and documentation as well as marketing materials. Felt calls Browne's new position "brand journalist."

Posted in North America
December 13, 2013

CARLSBAD, CA (BRAIN) — Focus is ending sales of its bikes on the Internet in the U.S., the company said this week. 

Posted in Industry News
December 13, 2013

ATLANTA, GA (BRAIN) — With charity rides and other cycling-based fundraisers booming, the Run Walk Ride Fundraising Conference is dedicating a breakout program to the field at its upcoming conference in February. 

Posted in North America
December 12, 2013

WATERLOO, WI (BRAIN) — Trek Bicycle is recalling about 6,800 Madone road bikes because of a problem with their front brake. The company, which is working with the U.S. Consumer Product Safety Commision on the recall, said it has received five reports of loose front brake attachment bolts.

Posted in Recalls
December 12, 2013

BOULDER, CO (BRAIN) — Power meter brand Stages Cycling is opening an office in Kirchzarten, Germany, that will handle sales and distribution of its products within Europe. Saddleback LTD will continue to exclusively distribute Stages to dealers in the U.K. and Ireland.

Posted in International
December 12, 2013

IRVINE, CA (BRAIN) — DirtBaggies is introducing winter-purposed thermal liners for the brand’s combination bibs/baggy mountain bike shorts via a Kickstarter campaign ending Jan. 2. 

Posted in New Products

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