All articles by BRAIN Staff
SEATTLE (BRAIN) — Nuun is working with The Conservation Alliance to offer a co-branded Nuun Active Hydration 4-pack, with a portion of sales benefitting the Alliance while bringing exposure to the group.
RAPID CITY, N.D. (BRAIN) — Strider Bikes is working with the Raising Cane's Chicken Fingers franchise in Lincoln, Nebraska, to give away 120 Strider Bikes to local youth.
Raising Cane's is hosting a Giveaway Party to hand out the bikes on April 17 at their restaurant.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike plans a new showcase area and dedicated neighborhood on the show floor to help raise the profile of domestic manufacturers.
BOULDER, Colo. (BRAIN) — Implementing a succession plan that has been in the works for years, SmartEtailing founders Barry Brenner and Mark Graff announced their retirement this week.
CHICOUTIMI, Quebec (BRAIN) — Canadian bike maker Devinci Cycles is planning a bigger push into the California market. The company recently signed on a sales agency in San Diego that will provide six reps to cover the territory.
MORGAN HILL, Calif. (BRAIN) — Specialized Bicycle Components is recalling its Flux and Stix headlights and taillights due to potentially overheating, posing fire and burn hazards.
Models affected include:
NEW YORK —Brooklyn Bicycle Co. has expanded its lineup with the introduction of two hybrid models, the recreational bike brand's first hybrids — the Roebling and Lorimer. Brooklyn's lineup now covers 12 models.
BOULDER, Colo. (BRAIN) — Stages Cycling is now supplying the official power meter and indoor bikes to USA Cycling. The agreement covers USAC's developmental programs and the USA Cycling Team on the road and track for the 2016 season, including the Rio Olympic Games.
CHICAGO (BRAIN) — SRAM one-ups the 1-by market with its newly announced Eagle 12-speed drivetrain, boasting a 10-50T cassette.
PARK CITY, Utah (BRAIN) — The Sweden-based snowsports and bike brand POC has moved its North American offices from Salt Lake City to Park City following its sale last year to Investcorp.