BRAIN Staff

All articles by BRAIN Staff

March 22, 2016

BURLINGTON, Vt. (BRAIN) — Terry Bicycles has added a new independent representative in the Pacific Northwest to its sales team.

Posted in Industry News
March 21, 2016

BOULDER, Colo. (BRAIN) — Polar Bottle is introducing a new bottle cap that it offers a higher volume flow, is leak proof, and is dishwasher safe. The valve is removable for easy cleaning. 

Posted in New Products
March 21, 2016

GOLDEN, Colo. (BRAIN) —  Yeti Cycles has hired Janette Sherman to serve as its marketing manager. The company said Sherman's role includes ensuring the overall Yeti brand experience is seamless, consistent and high caliber through all channels.

Posted in North America
March 21, 2016

COSTA MESA, Calif. (BRAIN) —  With one week until the application deadline of March 31, dealers are applying in record numbers to be considered as one of America's Best Bike Shops.

Posted in Retail News
March 21, 2016

IRVINE, Calif. (BRAIN) — New kids’ brand Guardian Bikes has signed up new independent reps earlier this year as it looks to grow the number of bike shops that carry its line of kids’ bikes equipped with SureStop brakes. 

Posted in North America
March 21, 2016

TAMPA, Fla. (BRAIN) — Giant Bicycles officially filed an appeal of a jury's decision to award a Florida retailer $3.25 million over allegations of fraud.

Posted in North America
March 21, 2016

FOXBOROUGH, Mass. (BRAIN) — Todson Inc. has hired Rick Dyer to be its new national sales manager for the IBD channel. Dyer will be joining Todson after 19 years at Vittoria Industries North America (formerly BikeMine), where he was the national sales manager.

Posted in North America
March 21, 2016

CINNCINNATI (BRAIN) — Infinit Nutrition and U.S. Masters Swimming have announced an agreement that includes the creation of a custom line of sports drinks formulated specifically to meet the needs of masters swimmers.

Posted in North America
The nutrition brand will offers special formulas for adult swimmers.
March 21, 2016

SQUAMISH, British Columbia (BRAIN) — PinkBike.com is holding a raffle for a Trek Fuel EX9 to support the National Interscholastic Cycling Association.

Posted in Industry News
March 21, 2016

YECLA, Spain (BRAIN) — Olula is the new Catlike road helmet, conceived for amateur cyclists.

The Spanish-made helmet features a system that allows removal of the adjustment straps for washing or replacement. The model also includes an anti-insect net.

Posted in New Products

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