All articles by BRAIN Staff
LEAMINGTON SPA, U.K. (BRAIN) — The British bicycle security brand Hiplok has hired Aspekt Brand Communications to handle the launch of the Hiplok Gold wearable bike lock.
LAKE FOREST, Calif. (BRAIN) – Torcano Industries is now distributing Cycle Group Inc.'s Promax and BOX Components brands.
CGI is a Southern California-based supplier of aftermarket bicycle components under the BOX and Promax brand names. CGI is led by U.S. Bicycling Hall of Famer Toby Henderson.
VALLEJO, Calif. (BRAIN) — Wren Sports, which recently expanded its suspension fork lineup from two to 40 models, has announced that retailer Cambria Bicycle Outfitter will operate its first U.S. service center.
BEE CAVE, Texas (BRAIN) — Cycle Commerce, being launched by a Texas bike retailer, will offer bike shops three services related to profitability and efficiency. All three services essentially let a shop farm out aspects of their businesses that aren’t directly related to customer service and sales.
WORCESTER, Mass. (BRAIN) — Landry's Bicycles is expanding to seven stores with a new store opening in Worcester later this month.
BURNABY, British Columbia (BRAIN) — Easton Cycling is offering its aluminum-rimmed Heist mountain bike wheels with three internal rim width options — 24, 27 and 30 mm.
The Heist wheels are all tubeless compatible out of the box, with rim strip and valve installed.
VANCOUVER, British Columbia (BRAIN) — Momentum magazine has launched an online store to sell city cycling essentials such as bags, baskets, lights, helmets and casual clothing to everyday riders.
NEWBURY PARK, Calif. (BRAIN) — Giant Bicycle is adding a new bike brand, Momentum, aimed at new bike recreational riders. The company said the new brand is inline with recent research on bicycle use in America.
BOULDER, Colo. (BRAIN) — Denmark-based CeramicSpeed has purchased UltraFast Optimization, a Colorado company that puts chains through a special treatment to reduce friction.
UltraFast Optimization was a subsidiary of Friction Facts, an independent testing company founded by Jason Smith.