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BRAIN Staff

All articles by BRAIN Staff

May 6, 2015

LEAMINGTON SPA, U.K. (BRAIN) — The British bicycle security brand Hiplok has hired Aspekt Brand Communications to handle the launch of the Hiplok Gold wearable bike lock.

Posted in North America
May 6, 2015

LAKE FOREST, Calif. (BRAIN) – Torcano Industries is now distributing Cycle Group Inc.'s Promax and BOX Components brands.

CGI is a Southern California-based supplier of aftermarket bicycle components under the BOX and Promax brand names. CGI is led by U.S. Bicycling Hall of Famer Toby Henderson.

Posted in North America
May 5, 2015
Wren (left) with Akey at the Sea Otter last month.

VALLEJO, Calif. (BRAIN) — Wren Sports, which recently expanded its suspension fork lineup from two to 40 models, has announced that retailer Cambria Bicycle Outfitter will operate its first U.S. service center.

Posted in North America
May 5, 2015

BEE CAVE, Texas (BRAIN) — Cycle Commerce, being launched by a Texas bike retailer, will offer bike shops three services related to profitability and efficiency. All three services essentially let a shop farm out aspects of their businesses that aren’t directly related to customer service and sales.

Posted in North America
May 5, 2015

WORCESTER, Mass. (BRAIN) — Landry's Bicycles is expanding to seven stores with a new store opening in Worcester later this month.

Posted in Retail News
May 5, 2015

BURNABY, British Columbia (BRAIN) — Easton Cycling is offering its aluminum-rimmed Heist mountain bike wheels with three internal rim width options — 24, 27 and 30 mm.

The Heist wheels are all tubeless compatible out of the box, with rim strip and valve installed.

Posted in New Products
May 5, 2015

VANCOUVER, British Columbia (BRAIN) — Momentum magazine has launched an online store to sell city cycling essentials such as bags, baskets, lights, helmets and casual clothing to everyday riders.

Posted in North America
May 4, 2015
The Momentum iNeed Street Mid-Step model.

NEWBURY PARK, Calif. (BRAIN) — Giant Bicycle is adding a new bike brand, Momentum, aimed at new bike recreational riders. The company said the new brand is inline with recent research on bicycle use in America.

Posted in Product/Tech
May 4, 2015

BOULDER, Colo. (BRAIN) — Denmark-based CeramicSpeed has purchased UltraFast Optimization, a Colorado company that puts chains through a special treatment to reduce friction.

UltraFast Optimization was a subsidiary of Friction Facts, an independent testing company founded by Jason Smith.

Posted in North America
May 4, 2015

LEXINGTON, S.C. (BRAIN) — Hawley is now a U.S. distributor for BeetElite supplements.

Posted in North America

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