BRAIN Staff

All articles by BRAIN Staff

April 7, 2016

VANCOUVER, British Columbia (BRAIN) — Mobile bike repair franchiser Velofix is offering to assemble and deliver new bikes that consumers order online. Velofix, which has nearly 50 franchise operators in North America, is looking to make agreements with brands in the markets where it has franchises.

Posted in Retail News
Mobile repair franchise offers to assemble and deliver bikes ordered online.
April 6, 2016

MADISON, Wis. (BRAIN) — Schwinn has launched a new line of children's bicycles to be sold at mass retail that have been redesigned to better fit young riders' body proportions and riding needs.

Posted in New Products
April 6, 2016

ANAHEIM, Calif. (BRAIN) — Box Components is recalling some BMX forks that were sold in the aftermarket last year and included on some 2016 model year bikes. The forks' steerer tubes can become loose in the fork.

The company has not received any reports of injuries as a result of the defect.

Posted in Recalls
April 6, 2016
The Viral Skeptic.

DENVER (BRAIN) — Domahidy Designs has renamed itself Viral Bikes, after founder Steve Domahidy said he realized the original name for his young company was ... Just. Not. Gonna. Work.

Posted in North America
April 6, 2016

LAKE OSWEGO, Ore. (BRAIN) — Yakima has launched a new digital training program for its dealers, called Yakima Garage, that will provide retail training videos, product updates and company news.

Posted in North America
April 6, 2016

MERIDEN, Conn. (BRAIN) — The owner of sporting goods chains Eastern Mountain Sports and Sport Chalet is preparing to file for bankruptcy, according to a report from Bloomberg News.

Posted in Retail News
April 6, 2016

LIVINGSTON, Scotland (BRAIN) — Endura is now working with Scottish cycling legend, Graeme Obree, otherwise known as the "Flying Scotsman." Obree will officially act as brand ambassador, and will be involved as an "innovation catalyst" for the Scottish cycle apparel brand, the company said.

Posted in International
April 6, 2016

NEWBURY PARK, Calif. (BRAIN) — Giant Bicycle USA has hired Chris Baer as its new account executive for Rhode Island, Connecticut, and Massachusetts. Baer previously was a sales rep in New England for Endura apparel, and also has experience in bicycle and ski retail.

Posted in North America
April 6, 2016

NEWPORT, Vt. (BRAIN) — Louis Garneau USA has signed the Stoner-Andrews Agency to represent the brand in New England and industry veteran Ron Lauber to support its Northern California and Northern Nevada dealers.

With the increased coverage, Garneau now has a total of 26 reps in the U.S.

Posted in North America
April 5, 2016

LIVINGSTON, Scotland (BRAIN) — Endura is expanding its product line with new pro-level women's road cycling items, led by the new Women's FS260-Pro SL Bibshorts DS.

Endura is supplying the Cervélo Bigla women's pro team for 2016.

Posted in Product/Tech

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