All articles by BRAIN Staff
LAS VEGAS (BRAIN) — POC is "exploring" the use of a new printed light technology that adds active lights to clothing for nighttime visibility. A POC video shows the technology being used on a vest.
LAS VEGAS (BRAIN) — Pioneer's Cycle Sports Division officially announced its new single-leg power meter at Interbike on Tuesday. The new power meter is available for Shimano Dura-Ace and Ultegra cranks, retailing for $900 and $800, respectively.
VANCOUVER, British Columbia (BRAIN) — The mobile bike repair franchise operation, Velofix, has added nine new franchises in the U.S. and is predicting it will have 55 U.S. locations within a year.
LAS VEGAS, Nev. (BRAIN) — QBP is adding to its stable of bike brands, adding a new mountain bike line called Heller when Interbike opens on Wednesday.
OGDEN, Utah (BRAIN) — ENVE Composites is now sponsoring the Ironman World Championships at a sufficient level to be named the Official Wheel of the event, which is being held Oct. 10 in Kona, Hawaii.
LAS VEGAS (BRAIN) — BRG Sports said a Chinese citizen has been fined and sentenced to nearly three years in prison in China for trafficking in counterfeit Giro helmets.
VANCOUVER, British Columbia (BRAIN) — Recon Instruments, now owned by Intel, has lowered the retail price on its Recon Jet eyewear. In the United States, Jet is now available for $499.
ST. PAUL, Minn. (BRAIN) — Framed Bicycles has added new sales reps for its new series of "Non Internet" Framed Fat bikes, sold under the Wolftrax brand.
OREM, Utah (BRAIN) — Lizard Skins has hired John Mun as the company’s new lead designer and developer for soft goods and accessories.