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BRAIN Staff

All articles by BRAIN Staff

July 9, 2015
Morad with LeMond and VP of marketing Matt Lockwood.

LAKE FOREST, Calif. (BRAIN) — Torcano Industries is now distributing Invigorade Endurance Drink. Greg LeMond has invested in the company and will be featured in the brand's marketing.

Posted in North America
July 9, 2015

BEAVERTON, Ore. (BRAIN) — Yakima Products, Inc., has doubled the size of its sales management team with the addition of four positions focused on strategic accounts, specialty retailers, and the international sales and automotive channels. 

Posted in North America
July 8, 2015
The new Wheels MFG BBRight Outboard Bearing bottom bracket.

LOUISVILLE, Colo. (BRAIN) — Wheels Manufacturing is offering three new versions of its bottom brackets, to fit new crank and frame configurations. Each set has CNC-machined aluminum shells and is made in the U.S. They use Enduro bearings. 

Posted in New Products
July 8, 2015

BOULDER, Colo. (BRAIN) — Panache Cyclewear, best known for its custom team programs, is continuing its moved toward more dealer sales with the addition of a new dealer portal on its website.

Posted in North America
July 8, 2015

LAGUNA BEACH, Calif. (BRAIN) — Crankbrothers is launching a new charitable program that will work with 25 of the brand's sponsored athletes to support various bike-related causes worldwide.

Posted in Industry News
July 7, 2015

KETCHUM, Idaho (BRAIN) — A group of bicycle advocates will mountain bike in central Idaho for four days starting Wednesday as part of a campaign to have an area declared a national monument — rather than a national wilderness area, which would close it to mountain biking.

Posted in North America
July 7, 2015

PITTSBURGH, Pa. (BRAIN) — Adam Newman has been appointed editor-in-chief at Bicycle Times magazine as its previous editor, Gary Boulanger, departs for a job in the motorcycle industry.

Posted in North America
July 7, 2015

SOMERVILLE, Mass. (BRAIN) — Clean Bottle is bringing out an updated version of its easy-to-clean water bottle. The new version is 100 percent made in the U.S., has a new shape that fits better in bottle cages and added texture for grip. It's also now offered in two sizes: 20 ounces and 23 ounces.

Posted in New Products
July 7, 2015

LONGMONT, Colo. (BRAIN) — Spectator tickets went on sale Monday for the Clif Bar CrossVegas cyclocross race, which will be held Wednesday, Sept. 16, in Las Vegas during the Interbike show. Race registration opens Aug. 4.

Tickets for the race are $15 for adults. Children under age 12 are fee.

Posted in North America
July 6, 2015

SCOTTS VALLEY, Calif. (BRAIN) — Giro Sport Design has announced a version of its top-end road helmet, the Synthe, with MIPS technology.

Posted in New Products

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