All articles by BRAIN Staff
FRIEDRICHSHAFEN, Germany (BRAIN) — Timed for the opening of the Eurobike show here this week, Shimano has announced a new top-tier road shoe and some new handlebar, stem and seatpost options offered in its PRO brand.
FRIEDRICHSHAFEN, Germany (BRAIN)—Coming off a mild winter and beautiful spring, the German market has experienced an increase in sales and market experts expect the positive trend to continue through the remainder of the year.
PINOLE, Calif. (BRAIN) — Onetime Shimano American Corp. communications director Russ Johnson has been hired as vice president of Wren Sports LLC, the IBD-exclusive bike and accessory brand recently founded by industry veteran Kevin Wren.
ANTWERP, Belgium (BRAIN) — Lazer Sport has unveiled the new Genesis LifeBeam helmet. The model has all the features of its Genesis helmet but with an integrated heart rate sensor.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Alonzo Bodden, winner of “Last Comic Standing,” will host the 2014 Interbike Awards gala. Bodden has appeared on The Tonight Show with Jay Leno, The Conan O’Brian show, The Keenan Ivory Wayans show among other TV appearances.
FRIEDRICHSHAFEN, Germany (BRAIN) — Garmin made two product announcements as the Eurobike show opened here with an outdoor demo day Tuesday.
WASHINGTON, D.C. (BRAIN) — The League of American Bicyclists will host a webinar Thursday that will delve into data and insights on the impact of female cyclists on the bicycle business.
SINGAPORE (BRAIN) — Shimano's Singapore subsidiary plans to open an “experiential and interactive” bicycle center called Shimano Cycling World in Singapore.
HELSINKI, Finland (BRAIN) — Mavic parent Amer Sports is set to open a store at its Helsinki headquarters building on Friday, selling a broad selection of sports and lifestyle products from its portfolio of brands.