All articles by BRAIN Staff
BOULDER, Colo. (BRAIN) — A new title published by VeloPress, "How Bad Do You Want It?" looks at new strategies for mental toughness in sport and features stories about top athletes including Steve Prefontaine, Greg LeMond, Siri Lindley, Cadel Evans, Paula Newby-Fraser, Ned Overend, and Jenny Simpson.
OAKLAND, Calif. (BRAIN) — Hydrapak has selected Buffalo Brand Invigoration Group to lead a public relations program spurring awareness, affinity and sales in the United States.
SALT LAKE CITY (BRAIN) -- For the next two years, Scott Sports will support Ride 2 Recovery, a veterans program started in 2008 that promotes physical and mental rehabilitation through cycling. Aside from bikes, the company will support the program with sunglasses and helmets.
SANTA MONICA, Calif. (BRAIN) — Santa Monica is debuting its latest environmental initiative: Breeze Bike Share, presented by Hulu, this week. The program will offer 500 bikes across 75 stations and provide residents with a sustainable way to get around town, according to city manager Rick Cole.
MADISON, Wis. (BRAIN) — Trek Bicycle will turn-on its new website — with its much-discussed online bike sales feature — "very, very soon" a company spokesman told BRAIN on Wednesday.
AUSTIN, Texas (BRAIN) — BSX Athletics, which introduced a non-invasive blood lactate measuring cuff last year, has officially launched the second generation of the device
AUSTIN, Texas (BRAIN) — Austin retailer Division 1 Bicycles has closed after three years in business, and its remaining inventory will be auctioned off Nov. 21 through Austin Auction Gallery.
SAN FRANCISCO (BRAIN) — DZR Shoes has introduced an updated version of its H20 clipless shoe to deliver the first fully seamed waterproof SPD-compatible sneaker for commuting and trail riding.
BROOKLYN, N.Y. (BRAIN) — Brooklyn-based Champion System (U.S.) has agreed to unite and control business from the former Champion System (Canada). The brand is now being called Champion System North America, effective immediately.
SAN CLEMENTE, Calif. (BRAIN) — Retailers looking to make a splash with their window displays can project nearly anything — including videos or websites — onto their front window with technology from ProDisplay USA. An optional touch screen feature would allow passersby to interact with the display.