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BRAIN Staff

All articles by BRAIN Staff

August 13, 2013
KETCHUM, ID (BRAIN) — Smith Optics has appointed Mallory Burda as the brand's new  endurance promotions manager. In her new role, effective immediately, Burda will oversee the growth of eyewear and accessories among the cycling, triathlon and running divisions for the brand.
 
Posted in North America
August 13, 2013
Serfas TSL-1000

RANCHO SANTA MARGARITA, CA (BRAIN) — Serfas new TSL-T1000 headlight is a lightweight, CNC aluminum 1,000-lumen headlight for mountain biking.

Posted in New Products
August 13, 2013

SYDNEY, Australia (BRAIN) — WD-40's Australian division has launched its bike products in the country, including its lubes, degreasor, foaming bike wash and frame polish and protectant.  

Posted in International
August 13, 2013

SHARON HILL, PA (BRAIN) — Visibility and hydration product maker Nathan has hired Adam Karl as a junior industrial design. Karl will support Nathan's hard good product group.

Posted in North America
August 12, 2013

HAVERHILL, MA (BRAIN) — Mavic, Inc. has hired Podium Sales Group to represent its brand to dealers in Virginia, Maryland, Delaware, Pennsylvania, and upstate New York. 

Posted in North America
August 12, 2013

FORT MEYERS, FL (BRAIN) — An industry consultant group estimates that the market for electric bikes in the U.S. roughly doubled between July 2012 and last month.

Posted in Studies/Reports
Consulting group says the U.S. market sold about 160,000 bikes
August 12, 2013

PETALUMA, CA (BRAIN) — CamelBak has selected Sea to Summit as the exclusive distributor of its hydration packs and reusable BPA-free water bottles in China. Sea to Summit will take over distribution after Nov. 1 from Beijin Snowpeak Trade and Technology Co. Ltd. 

Posted in International
August 12, 2013

SEATTLE, WA (BRAIN) — VeloBody Shave Stick was designed to make it easy to keep cycling legs smooth and conditioned.

Posted in New Products
August 12, 2013

AMES, IA (BRAIN) — A shipment of KHE tires bound for the U.S. went down with the container ship MOL Comfort, which sunk 200 miles off the coast of Yemen after breaking in half in a storm in June.

Posted in International
August 12, 2013

ROANOKE, VA (BRAIN) — QRide Inc. has hired Florida-based Sports and Specs Sales as an independent rep firm.

Posted in North America

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