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BRAIN Staff

All articles by BRAIN Staff

February 20, 2015

RAPID CITY, S.D. (BRAIN) — Strider Sports International Inc. has announced the dates and locations for its 2015 Strider Championship Series, a national racing series for children. 

Posted in North America
February 20, 2015

BROOKLYN (BRAIN) — Sommerville Sports Cyclewear is now available in Australia via Melbourne-based distributor C4U Sport. C4U Sport will offer Sommerville's complete cycling and triathlon custom apparel lines, as well as select retail and footwear products.

Posted in International
February 20, 2015

CHARLOTTE, N.C. (BRAIN) — Giordana Cycling apparel launched an entirely new website, GiordanaCycling.com, this week.

Posted in North America
February 20, 2015

CHICAGO (BRAIN) — SRAM has hired Uwe Reichelt as its European director of OEM sales. He fills the position vacated when Robert Priest left SRAM last June. Reichelt comes from Continental's motorcycle division, where he was global head of sales, marketing, product management, and R&D since 2011.

Posted in North America
February 19, 2015

BOISE, Idaho (BRAIN) — K-Edge has signed FE Sports for its Australian distribution.

Posted in International
February 19, 2015

BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products will distribute Five Ten off-road cycling shoes starting in March.

QBP will ship a full range of men's, women's and kids' Five Ten shoes, featuring the Redlands, Calif.-based brand's proprietary, high-friction Stealth rubber compound.

Posted in North America
February 19, 2015

CARLSBAD, Calif. (BRAIN) — Haro Bikes has brought on a Southern California branding and advertising agency, The Creative Bar, for a complete rebrand of their mountain bike line. The Creative Bar has worked on rebrands with other action sport clients including Intense Cycles, VEE Tire Co., and KTM.

Posted in North America
February 19, 2015

COLORADO SPRINGS, Colo. (BRAIN) — CTS is opening its first training center outside the U.S. with a new operation in Mexico City. The company, founded by Chris Carmichael, said it plans additional centers in Central and South America. CTS has four location in the U.S.

Posted in International
February 19, 2015

OLATHE, Kan. (BRAIN) — Surging fourth-quarter fitness sales — led by activity tracking products — helped Garmin Ltd. offset losses in its automotive/mobile and outdoor divisions to close 2014 with a 6 percent year-over-year gain in quarterly revenue.

Posted in North America
February 18, 2015
The Freeway Fit Man's saddle model.

VICENZA, Italy (BRAIN) — Selle Royal is introducing two new saddles this season that are padded with Slow Fit Foam, a memory foam with slow recovery properties that molds to the rider's body.

Posted in New Products

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