BRAIN Staff

All articles by BRAIN Staff

February 22, 2017
Wolf Tooth's new 64 BCD universal chainring.

SAVAGE, Minn. (BRAIN) — Wolf Tooth Components has announced a bunch of new products, including new cogs, chainrings and chainguides. The company showed the new products at the Frostbike event last weekend.

Posted in New Products
February 22, 2017

PRZASNYSZ, Poland (BRAIN) —Kross S.A., the largest Polish bike manufacturer, has purchased Multicycle, a Dutch e-bike brand that declared bankruptcy last year.

Posted in International
February 22, 2017

SAN JOSE, Calif. (BRAIN) — MC2 Sports, a distributor founded by bike industry veteran Ming Tan, has hired Aspekt Brand Communications as its USA agency of record for Astute Italia, a handmade saddle brand.

Posted in North America
February 22, 2017
The homepage of Boa's new website.

DENVER (BRAIN) — Boa Technology, the maker of a dial-type shoe lace used on cycling shoes and many other products, has plans to give more attention to consumer brand building, marketing and education, the company said.

Posted in North America
February 21, 2017
The Compton.

BOULDER, Colo. (BRAIN) — Rocky Mounts has started shipping its new line of bike security products to independent bicycle dealers and distributors ahead of schedule. 

Posted in New Products
February 21, 2017

PORTLAND, Ore. (BRAIN) — Next month's North American Handmade Bicycle Show in Salt Lake City will go ahead as planned despite the recent controversy over land use policies in Utah. However, organizers said they will not plan future shows in the state, and would have moved this year's show if there had been time.

Posted in North America
But the builder's show says it will not hold future events in Utah.
February 21, 2017

ALISO VIEJO, Calif. (BRAIN) — Continental Tires has hired Oris Intel to monitor its minimum advertised pricing and sales policies, using the MAP monitoring service provider's Prol software.

Posted in North America
February 21, 2017

BOSTON (BRAIN) — Vittoria Industries North America has promoted Jody Stoddard to tnational sales manager, effectively immediately.

Stoddard worked previously as Vittoria's North American OEM sales manager.

Posted in North America
February 20, 2017

COLORADO SPRINGS, Colo. (BRAIN) — SRM has announced a strategic partnership with Look Cycle. The two companies said they will cooperate to make products and services in composite and electronics.

Posted in New Products
February 20, 2017

SOLON, Ohio (BRAIN) — Organizers of the PressCamp media events said they will continue to hold events in Utah this year, while exploring options for other venues and encouraging discussion at its events.

Posted in North America

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