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BRAIN Staff

All articles by BRAIN Staff

April 18, 2016

FOXBOROUGH, Mass. (BRAIN) — As of Friday, Todson is managing all of the sales, marketing and customer service for Elite Srl.

Posted in North America
April 18, 2016

COCHRANE, Alberta (BRAIN) —  ANT Wireless, the company that standardizes the wireless profiles for the ANT+ system, released new standards Monday related to the use of heads-up displays and other secondary displays used with devices such as bike computers.

Posted in Product/Tech
April 18, 2016
MONTEREY, Calif. (BRAIN) — Trek unveiled a wide array of new Bontrager mountain bike parts at Sea Otter, including new carbon wheels, a dropper post, pedals, bars and stems, saddles and updated tires tread patterns and sizes.
Posted in New Products
April 15, 2016
Jamis' new Dragonfly has 26-plus tires.

MONTEREY, Calif. (BRAIN) — In recent years, the Sea Otter Classic is become the venue for many brands to launch new products, and this year is no exception. At virtually every tent at the event's enormous expo area, companies had at least one brand new item to show off.

Posted in Product/Tech
April 14, 2016

MONTEREY, Calif. (BRAIN) — Fox Factory is displaying a handful of Marzocchi products under its tent at the Sea Otter this week, but the company is looking toward the 2018 model year to make its first big splash with Marzocchi, which it bought last year.

Posted in North America
Fox has been busy setting up international service support for Marzocchi products going back to 2010.
April 14, 2016

AIGLE, Switzerland (BRAIN) — Following an injury at last weekend's Paris-Roubaix race, the UCI announced Thursday morning that it has stopped testing disc brakes in pro road racing.

Posted in Product/Tech
April 14, 2016

SAN JOSE, Calif. (BRAIN) — On Thursday, the opening day of this year's Sea Otter Classic, Shimano went public with news of its second electronic shifting mountain bike group, Deore XT Di2 M8050. The Japanese company revealed the group to the U.S.

Posted in Product/Tech
The new Deore XT Di2 group will be available in September.
April 14, 2016
Evo MD-2 step-through hybrid

MONTEREY, Calif. (BRAIN) — If you’ve never ridden an electric bike before, several exhibitors at Sea Otter would really, really love to let you try one. Test rides, they believe, are the best advertisements for e-bikes.

Posted in North America
April 14, 2016
Racers come out in their finest attire for the Brompton race.

MONTEREY, Calif. (BRAIN) — The Brompton World Championships are coming to Sea Otter, and it's the first time in the event will be held on the West Coast.

Posted in North America
April 14, 2016

MONTEREY, Calif. (BRAIN) — Since its inception in 2009, the National Interscholastic Cycling Association has established leagues in 18 states, and that effort has helped get more high school kids riding and racing mountain bikes.

Posted in North America

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