BRAIN Staff

All articles by BRAIN Staff

March 14, 2018

VALLEJO, Calif. (BRAIN) — Wren Sports has named Yap Bicycle Compania has its distributor and authorized service center for Singapore.

Posted in International
March 13, 2018

WASHINGTON (BRAIN) — SwissStop is recalling about 750 disc brake pads because the pads can separate from their backplate.

This recall involves SwissStop EXOTherm disc brake pads sold as aftermarket parts. Only disc pads with models listed below are included in the recall:

Posted in Recalls
March 13, 2018

HILDEBRAN, N.C. (BRAIN) — Sock maker DeFeet International is using blockchain technology in its packaging to allow consumers to authenticate their purchase and create a connection for warranty, repair and loyalty programs.

Posted in Product/Tech
March 13, 2018

ALBUQUERQUE, N.M. (BRAIN) — Lindarets' Thru Axle Wheel Mount was made to securely hold thru axle front wheels to a wall or other surface, for storage, display or transport. The company said it developed the product in part to hold wheels inside a Sprinter van while driving to bike rides and events. 

Posted in New Products
March 13, 2018

TALLAHASSEE, Fla. (BRAIN) — The North American Bikeshare Association said its helped defeat a Florida bill that would have replaced local control of bike share programs with a statewide policy. 

Posted in Industry News
March 12, 2018

COTATI, Calif. (BRAIN) — Yuba Bikes new Electric Boda Boda, available this week, features a Shimano STEPS motor with three pedal assist settings and is available with traditional or step-thru frame style.

Posted in New Products
March 12, 2018
Interbike also released the event's new logo.

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike and Northstar California Resort have released details of the new consumer bike festival that will precede the Interbike trade show in the Reno-Tahoe area this September.

Posted in Industry News
Events will include bike demos, enduro races, e-bike race and kids’ activities.
March 12, 2018

BURLINGTON, Vt. (BRAIN) — A New York City-based investment group, Flour Fund, has purchased the assets of the wool clothing brand Ibex. The fund outbid an offer from a Vermont group that included Liz Robert, the owner of Terry Precision Bicycles.

Posted in Industry News
Terry Precision Bicycles owner Liz Robert and partners were outbid for the assets of the Vermont-based wool clothing brand.
March 9, 2018

LIVINGSTON, U.K. (BRAIN) — Scottish clothing brand Endura has launched a new collection of aero clothing and helmets developed with Drag2Zero, a company founded by noted aerodynamicist Simon Smart.

Posted in New Products
March 9, 2018

BOULDER, Colo. (BRAIN) — The Better Bike Share Partnership has awarded more than $410,000 in grants to help increase access to bike share in communities of color, and to fund research related to bike share and equity.

Posted in Industry News

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