All articles by BRAIN Staff
VANCOUVER, British Columbia (BRAIN) — Recon Instruments is now accepting "pre-orders" for its heads-up display sunglasses that are intended for cyclists and triathletes. The Recon Jet glasses will begin shipping in December, the company says.
RANCHO SANTA MARGARITA, CA (BRAIN) — For the first time in Serfas’ 20-year history the company is running a television commercial. The brand will run two 30-second ads during the Tour de France, which starts Saturday.
OSAKA, Japan (BRAIN) — Shimano has announced plans to establish a manufacturing facility in the Philippines to produce bicycle components. The new facility will enhance its production capabilities in that emerging market, the company said in a statement.
BETHEL, CT (BRAIN) — Cannondale has launched the second issue of the Cannondale Gazette for the 100th anniversary of the Tour de France. The free digital magazine is created by Cannondale in partnership with Peloton magazine.
SAN JUAN CAPISTRANO, CA (BRAIN) — Interbike is adding an outdoor exhibit space to its September show in Las Vegas, with a bike test track, a stage, a jumbo LED screen and a beer vendor.
CANTON, MA (BRAIN) — Industry veteran Stewart Goldsmith is returning to Kryptonite as national sales manager after more than 10 years with Todson Inc. Goldsmith was previously Kryptonite's director of specialty and retail sales.
RALEIGH, NC (BRAIN) — Performance Bicycle will celebrate the opening of two new stores in Oregon and Florida on Wednesday.
BOULDER, CO (BRAIN) — The Outdoor Industry Association has hired Rich Harper as trade policy adviser. Harper comes to OIA from the office of Sen. Dianne Feinstein, D-California.
BROOKLYN, NY (BRAIN) — Champion System is now offering sublimated fabric race numbers. The company said the numbers are lighter and more comfortable for racers than paper numbers, and offer participants a keepsake from the event.
CARLSBAD, CA (BRAIN) — SockGuy is grouping some of its best-selling designs into six-packs as part of a retail program to help dealers increase sell-through in stores. According to SockGuy, the six-packs represent what’s hot and what’s in stock and ready to ship.