All articles by BRAIN Staff
SANTA CRUZ, CA (BRAIN) — Days after unveiling its second 27.5-inch-wheel bike released this spring—and closely following the introduction of Juliana Bicycles as its own separate line—Santa Cruz Bicycles took the wraps off the next generation of its Tallboy 29er on Friday.
WASHINGTON, D.C. — About 141.9 million Americans got outdoors last year to exercise and take part in at least one of the 43 outdoor activities that the Outdoor Foundation tracks.
BOSTON, MA (BRAIN) — BMC Switzerland recently opened a Stromer service center in the San Francisco Bay Area to support dealers and customers of its electric bike line. BMC Switzerland owns Stromer as well as Bergamont.
KENT, WA (BRAIN) — Outdoor equipment retailer REI recently announced changes to its return policies, which previously allowed customers to return any item for any amount of time, no questions asked.
WASHINGTON, D.C. (BRAIN) — The National Park Service and the Adventure Cycling Association recently signed a five-year agreement in which both groups will work collaboratively to build a nationwide bike route through national parks.
LEVIS, Quebec (BRAIN) — Canadian distributor Lambert is now distributing Kronobar energy and protein bars.
LOUISVILLE, CO (BRAIN) — Wheels Manufacturing is making available its most popular machined derailleur hangers in three-piece packs.
DURANGO, CO (BRAIN) — Durango Mountain Resort recently held a grand opening for Purgatory Cycle Works, a full-service retail, service and rental shop on the resort grounds. The shop, which is owned and managed by Durango Mountain Resort, has three employees, including a full-time mechanic.
HALIFAX, United Kingdom (BRAIN) — Sim Mainey has joined Orange Mountain Bikes as graphics and marketing manager. He comes to the bike brand from U.K. consumer magazine Singletrack, where he served as art director for eight years.
BEVERLY, MA (BRAIN) — A 13-year industry veteran, Nora Lohrenz has been promoted to the newly created position of bike sales manager for apparel maker Craft North America. Craft established the new post to better differentiate between efforts for its bike and run businesses, the company said in a release.