All articles by BRAIN Staff
BOULDER, Colo. (BRAIN) — Marketing company Verde Brand Communications is now working with the California-based mountain bike clothing brand Kitsbow.
WATERLOO, Wis. (BRAIN) — Trek Bicycle is claiming to have solved the debate over the merits of 29-inch and 27.5-inch wheels. The company is using both wheel sizes on its new Marlin and Skye models, with the smaller size on bikes with frames smaller than 17.5-inches and the larger wheel size on larger frames.
GREENVILLE, S.C. (BRAIN) — This Saturday, Michelin North America will set up a bike tire pressure check station along a popular bike path near its headquarters here.
ROCKY RIVER, Ohio (BRAIN) — Students in Northeast Ohio rode 41,179 miles in last month's Century Cycles Bike To School Challenge, which is sponsored by a local bike retailer and Raleigh Bicycles.
FRIEDRICHSHAFEN, Germany (BRAIN) — Eurobike organizers say they are expecting more exhibitors to participate in this year's Demo Day, which will be held for the first time at the expo grounds in Friedrichshafen, rather than at its traditional location a few miles away in Argenbühl, Germany.
BOULDER, Colo. (BRAIN) — The PeopleForBikes Ride on Chicago reached the Windy City on Monday and exceeded its fundraising goal of $100,000.
GIVISIEZ, Switzerland (BRAIN) — Scott Sports says thieves stole bikes worth more than 1 million Swiss francs ($1.1 million) from a warehouse at the company's headquarters over the weekend.
REDDITCH, United Kingdom (BRAIN) — The U.K. retail chain Halfords has purchased Boardman Bikes, the company started by British cycling champion Chris Boardman.
SHENZHEN, China (BRAIN) — WTB has hired industry veteran Kevin Yen to join WTB China's sales staff, focusing on the Eastern China sales territory. Yen will assist WTB's Eastern China sales manager, Jason Zhang.