BRAIN Staff

All articles by BRAIN Staff

December 13, 2016

MANCHESTER, N.H. (BRAIN) — Honey Stinger has joined The Bike Cooperative as the newest supplier partner of the retailer co-op.

Posted in North America
December 13, 2016

FREEHOLD, N.J. (BRAIN) — Just Enough Tools (JET) has relased a new version of its JET Roll MTB, the Wild Weasel 2.0 Joker. The tool wrap is designed for multi-purpose, all conditions use; road, gravel, touring, or trail.

Posted in New Products
December 13, 2016
The companies worked together on the Las Vegas bike-share program.

MADISON, Wis. (BRAIN) — Bicycle Transit Systems and BCycle have agreed to a strategic alliance to offer bike share operations and equipment. Trek Bicycle — BCycle's owner — has made an equity investment in Bicycle Transit Systems as part of the alliance.

Posted in Industry News
December 13, 2016

MINNEAPOLIS, Minn. (BRAIN) — Trainer brand Kinetic has announced dealer-direct pricing with better margins and quick delivery from its European warehouse. The reduced pricing is available on the full trainer line, including the new Rock and Roll | Smart Control.

Posted in International
December 12, 2016

BOULDER, Colo. (BRAIN) — John Bradley is leaving Competitor Group Inc., where he is editor in chief of VeloNews and senior vice president of media for all CGI's titles. He is leaving to join a tech start-up.

Posted in North America
December 12, 2016

LUGANO, Switzerland (BRAIN) — Assos of Switzerland has reached a three-year agreement to sponsor and supply the BMC Racing Team, as well as BMC Development Team and the BMC MTB Racing Team, for all training and racing apparel needs.

Posted in International
December 12, 2016

GIVISIEZ, Switzerland (BRAIN) — Scott Sports is becoming one of a handful of bike brands with its name as part of a World Tour team title.

Posted in International
December 12, 2016

PETALUMA, Calif. (BRAIN) — E-Thirteen is now shipping its TRS Race Cassette, an 11-speed 9-46-tooth cassette that fits SRAM XD drivers. 

Posted in New Products
December 12, 2016

COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling has announced three new members of its Board of Directors.

Stephen Ettinger, Beth Hernandez, and Arielle Verhaaren were elected as sport committee representatives to the board during the annual sport committee meetings held October 31 - November 1 here.

Posted in North America
December 9, 2016

MONTECCHIO MAGGIORE, Italy (BRAIN) — Giordana Cycling Apparel has signed the ORICA-BikeExchange team to a multi-year agreement to wear Giordana technical apparel. The team will use Giordana clothing for all racing and training activities beginning in January. Giordana will also supply their women's team.

Posted in International

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