BRAIN Staff

All articles by BRAIN Staff

April 21, 2017

SANTA CRUZ, Calif. (BRAIN) — Zero Motorcycles will be included in the support fleet for the Big Bear Lake Time Trial stage of this year's Amgen Tour of California.

Posted in Industry News
April 20, 2017

MONTEREY, Calif. (BRAIN) — Marin Mountain Bikes has released a new mountain bike at the Sea Otter Classic using a suspension design from Naild, a company formed by industry veteran Darrell Voss. 

Posted in Product/Tech
April 20, 2017

BROOMFIELD, Colo. (BRAIN) — SealSkinz USA which is exhibiting at the Sea Otter Classic for the first time, has hired its first rep group to cover Arizona, California, and Nevada: The Legacy Group, whose principal is Tom Caldwell.

Posted in Industry News
April 20, 2017

MONTEREY, Calif. (BRAIN) — Now that the novelty is over, the e-MTB race at Sea Otter can focus on fun.

Posted in Industry News
April 20, 2017
Vintage Electric Café

Editor’s note: This article appears in the festival guide for this year’s Sea Otter Classic, which starts Thursday and runs through Sunday. Visit bicycleretailer.com later this week for on-site coverage from Sea Otter.

Posted in Industry News
April 20, 2017

MONTEREY, Calif. (BRAIN) — WTB introduced a new tire in its Road Plus line today at the Sea Otter Classic. The new Byway Road Plus TCS tire is a 650x47c size, with tread and casing designed "to encourage riders to stray even farther into the dirt," the company said.

Posted in Product/Tech
April 20, 2017

OGDEN, Utah (BRAIN) — Enve has introduced a new carbon road fork for aftermarket and OE use. The fork is made for modern demands, including clearance for 32mm tires, a low axle-to-crown height of 370mm, internal brake hose routing and flat mount disc brake mounts.

Posted in New Products
April 19, 2017
Company says its Beeline2U program is ideal for brands that don't have technology to integrate systems.

SAN CARLOS, Calif. (BRAIN) – Beeline Bikes has launched a new program that allows speciality product brands to use its network of mobile bikes shops for fulfillment.

Posted in Retail News
April 19, 2017

MINNEAPOLIS (BRAIN) — Industry veterans Nic Sims and Scot Boulbol have formed a new PR/marketing agency, called Simbol Communications. The company's first client is Wolf Tooth Components.

Posted in Industry News
April 19, 2017
Historic New York City bike maker moves some production to new facility in South Carolina.

CONWAY, S.C. (BRAIN) — With dignitaries from state government, the mayor and the city council chairman in attendance, the Myrtle Beach Economic Development hosted Worksman Cycles' official ribbon cutting ceremony on Tuesday for its factory here.

Posted in Industry News

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