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BRAIN Staff

All articles by BRAIN Staff

April 1, 2013

TAIPEI, Taiwan (BRAIN) — SRAM’s president Stan Day balances with one finger SRAM’s newest and most revolutionary entry into the market—the featherweight SRAM FK integrated frameset and components. 

Posted in North America
March 29, 2013

BOULDER, CO (BRAIN) — Bike fit company Retül is adding a Footbalance custom footbed class to its professional bike fitter education programs, in an agreement the companies announced this week.

Posted in North America
March 29, 2013

COSTA MESA, CA (BRAIN) — Interbike's managing director, Pat Hus, will be the presenter on next Tuesday's National Bicycle Dealers Association webinar, the latest in a series of dealer education webinars hosted by the NBDA.

Posted in North America
March 29, 2013

OLNEY, CA (BRAIN) — SKS' new Spaero Sport high pressure mini pump features an extendable, flexible inflation hose protected by a streamlined dust cover.

Posted in New Products
March 29, 2013

VAN NUYS, CA (BRAIN) — Easton-Bell Sports has named Zyro Limited its new exclusive distributor for Bell, Giro, Blackburn and Easton Cycling in the U.K. and Ireland.

Posted in International
March 28, 2013
Recalled Bell Full Throttle helmet

WASHINGTON, DC (BRAIN) — Bell Helmets is working with the Consumer Product Safety Commission to recall about 2,500 BMX helmets sold exclusively at Toys R Us. The helmet's buckle can release on impact, allowing the helmet to fall off the rider.

Posted in Recalls
March 28, 2013
POC Crane helmet in Iodine Green

JACKSON, WY (BRAIN) — POC's Crane helmet combines low weight with a durable and dent-resistant construction.

Posted in New Products
March 28, 2013
SAN JUAN CAPISTRANO, CA (BRAIN) — Consumers who attend Interbike's invitation-only guest day this fall will be able to order some products from exhibitors to pick up at their local shops after the show, via SmartEtailing's Buy Local Now program.
Posted in Industry News
March 27, 2013
Turin Bicycles' Rooster fixie

CHICAGO, IL (BRAIN)—After a year away from the Chicagoland area, Turin Bicycles is back in the Windy City with a new store that will emphasize its own branded bikes, clothing and accessories.

Posted in Retail News
March 27, 2013

SANTA FE, NM (BRAIN) — According to Santa Fe distributor BTI, its hot sauce was "born in the fiery catacombs beneath its warehouse, in a place where mere mortals fear to tread."

The company offers two all natural hot sauces made with fresh ingredients.

Posted in New Products

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