All articles by BRAIN Staff
INDIANAPOLIS (BRAIN) — Zipp's latest road wheel model is the 404 Firestrike, which features a new technology called Carbon Shield to add durability. The company is selling just 404 pairs each of the updated Firestrike Tubular and Carbon Clincher this year.
OLNEY, Ill. (BRAIN) — Magura is releasing a limited edition of its MT7 brakes, called the MT7 Raceline. The Raceline features the neon yellow color previously available only to pro racers.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike is launching a new turnkey-booth section at this year's show, designed to highlight European brands seeking to enter the U.S. market for the first time.
CINCINNATI (BRAIN) — Infinit Nutrition is rebranding the product line it sells through speciality retailers with new product enhancements and new packaging. The company also is launching a redesigned website.
VENTURA, Calif. (BRAIN) — Matisse Worldwide, a Taiwan-based industry consulting company founded by former Dorel executive Brad Hughes, is opening a new U.S. office and has released a list of Asian manufacturers that it will be representing here.
GILBERT, Ariz. (BRAIN) — USA BMX has awarded a total of $75,000 in scholarships to about 70 BMX racers who attend college.
MINNEAPOLIS (BRAIN) — The Hidrate Me Smart Water Bottle, which will launch a Kickstarter.com crowd-funding campaign June 1, will alert the user to appropriate drinking levels based on temperature, humidity, elevation and personal settings.
WASHINGTON (BRAIN) — The League of American Bicyclists has published a 28-page report on how bike shops can better welcome women customers.
WATERLOO, Wis. (BRAIN) — Trek Bicycle's president, John Burke, is urging Wisconsin cyclists to contact their state lawmakers in support of the state's Complete Streets Law, which Gov. Scott Walker has proposed eliminating.
PITTSGROVE, N.J. (BRAIN) — New women's cycling apparel brand Evelyn Hill Cycling is expanding its product line to include larger sizing for bibs, shorts, jerseys, and accessories. The brand's Season 2 collection will include sizing ranging from 3XL-5XL, to fit women who range from sizes 20 through 28-plus.