All articles by BRAIN Staff
SANDY, Utah (BRAIN) — Reynolds Cycling has hired recently retired Olympian Billy Demong as its marketing and sponsorship coordinator. Demong competed in the Nordic combined in five Olympic games, winning gold at the Vancouver games in 2010.
FAIRFAX, Calif. (BRAIN) — OSMO has introduced two new sports nutritional products specifically tailored for women: Strawberry Hydration and White Mocha Protein.
MADISON, Wis. (BRAIN) — Ahead of this weekend's Tour de France start, Scott and Trek have unveiled some new aero road bikes, just as Specialized did last week.
TREVISO, Italy (BRAIN) — Sidi Sport s.r.l. is has signed Saddleback Ltd. as the exclusive distributor of its cycling products in the United Kingdom and Ireland effective Sept. 1.
ATLANTA (BRAIN) — Wahoo Fitness is introducing an easier to use and more affordable version of its KICKR connected cycling trainer with the KICKR Snap. The Snap is a wheel-on design, so riders no longer would have to remove the rear wheel to attach the bike.
EAST BURKE, Vt. (BRAIN) — The New England Mountain Bike Association's annual festival, NEMBAfest @ Kingdom Trails, attracted 1,900 riders and 71 industry expo booths this weekend.
PORTLAND, Ore. (BRAIN) — Cycling accessories brand Portland Design Works has hired Ben Popper as its brand ambassador for Seattle.
EMMAUS, Pa. (BRAIN) — Bicycling magazine has hired Alex Jarman as an advertising account manager for the brand. Jarman will manage Bicycling's East Coast endemic territory.
MINNEAPOLIS (BRAIN) — Several bike industry suppliers and retailers are supporting musician Ben Weaver's planned 16-day ride around Lake Superior next month.
SAN DIEGO (BRAIN) — KHS is now distributing the complete Maxima Racing Oils Bike line from both its distribution centers.
Maxima Racing Oils launched its commercial Bike line of lubricants, cleaners and other bike care products last summer after two decades as an OE supplier to bike suspension makers.