All articles by BRAIN Staff
MONTEREY, Calif. (BRAIN) — The Sea Otter Classic will literally show attendees how to get to a brand's booth, where the daily morning yoga sessions are and the closest route to the beer garden with a new smartphone app.
TAIPEI, Taiwan (BRAIN) — Just over a year ago, Dahon announced its partnership with Ford Motor Co. to develop a line of bikes inspired by the automaker’s classic cars.
BOULDER, Colo. (BRAIN) — Professional cyclist Tim Johnson is once again leading a long group road ride to benefit PeopleForBikes and increase awareness of bike advocacy efforts.
WATERLOO, Wis. (BRAIN) — Trek has updated its top-of-the-line Boone and Crockett cyclocross race bikes, adding new colors and graphics, new drivetrain and hydraulic brake options and a 15mm front thru-axle on disc brake models.
TAIPEI, Taiwan (BRAIN) — WTB is introducing several new products including the brand's lightest saddle to date, a carbon tubeless-compatible mountain bike rim, and a 27.5-plus enduro tire.
CHICAGO (BRAIN) — SRAM is making a big push for 148mm OLD rear spacing on mountain bikes, which the company says produces a stiffer wheel and allows the drivetrain to be shifted to the right, further increasing clearance for wider tires and other advantages.
LONDON (BRAIN) — Zwift has appointed Steve Beckett as VP of marketing and customer acquisition. Beckett will begin immediately and will be based in London.
TAIPEI, Taiwan (BRAIN) — While exports of Taiwan-made bicycles took a minor dip in 2014, the export of LED cycling lights registered a 41 percent increase as cyclists paid more attention to their safety, according to government data released at the opening of Taipei Cycle on Wednesday.
SANTA CRUZ, Calif. (BRAIN) — Supacaz has opened a facility here to service retailers in the U.S., Canada, Mexico, and the Caribbean.