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BRAIN Staff

All articles by BRAIN Staff

April 20, 2013
Yeti's ARC Carbon

MONTEREY, CA (BRAIN) — Confession time: We got out to the Otter a bit late, having committed ourselves to the Bicycle Leadership Conference and IBD Summit in Monterey through Thursday night. Still, there was plenty to discover when we roamed the dusty but thankfully sunny lanes of Laguna Seca on Friday.

Posted in North America
April 19, 2013
The GRID Mini roller

AUSTIN, TX (BRAIN) — Trigger Point Performance has added to its line of personal foam rollers with the launch of the GRID Mini. The roller is 5 inches tall by 5.5 inches in diameter, with the same 3-dimensional surface as the full size original GRID roller.

Posted in New Products
April 19, 2013
Bob Margevicius talked about 'game changers'

MONTEREY, CA (BRAIN) — With five minutes to present an idea that could make a big impact on the industry, five industry leaders took to the stage Thursday morning during a session moderated by Jenn Dice, vice president of government relations for Bikes Belong, at the Bicycle Leadership Conference. 

Posted in Industry News
Bicycle Leadership Conference
April 19, 2013
Steve Meineke (center) accepts a BRAINy award.

MONTEREY, CA (BRAIN) — Bicycle Retailer and Industry News honored industry suppliers and leaders at its annual BRAINy awards dinner Thursday night, marking the end to another successful three-day Bicycle Leadership Conference in this seaside town. 

Posted in North America
April 19, 2013

BOSTON, MA (BRAIN) — Bike shops near Boston were closed Friday during a manhunt for a suspect in Monday's Boston Marathon bombing.

Posted in North America
April 19, 2013
The new BR-M987 is Shimano's lightest disc brake ever.

IRVINE, CA (BRAIN) — Shimano's top line XTR mountain bike group is getting updated, lighter disc brake components, a lighter bottom bracket, a more durable chain and a super light carbon tubular 29er wheelset.

Posted in Product/Tech
April 18, 2013

MONTEREY, CA (BRAIN) — Retailers were awash in data Thursday as the second annual IBD Summit wound down with sessions on key performance metrics used by the National Bicycle Dealers Association’s Profitability Project and why the oft-neglected triathlon market is a valuable segment dealers shouldn’t ignore.

Posted in North America
April 18, 2013

MONTEREY, CA (BRAIN) — Homing in on many brick-and-mortar retailers’ most daunting concerns—how to survive and thrive amid online price slashing and better market themselves in the crowded digital marketplace—the second edition of the IBD Summit kicked of Wednesday with a round of spirited programming.

Posted in North America
April 17, 2013

NEW YORK, NY (BRAIN) — A New York law firm is launching a website intended to help victims of bike crashes connect with people who may have seen the accident.

Cyclists involved in a crash can post to the new site, BikeWitness.org, via Twitter or with Facebook from a mobile device. 

Posted in North America

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