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BRAIN Staff

All articles by BRAIN Staff

March 18, 2013
The EF | Proformer

SANTA ANA, CA (BRAIN) — Old School BMX legend Eddie Fiola is launching his first signiture model frame, the EF | Proformer.

Posted in New Products
March 18, 2013

LAGUNA NIGUEL, CA (BRAIN)—Registration for DealerCamp 2013 is now open, with Lifeboat events launching its registration page early this year for retailers and other qualified attendees.

Posted in North America
March 18, 2013
Paris-Roubaix: The Inside Story
CHEROKEE VILLAGE, AR (BRAIN) — "Paris-Roubaix: The Inside Story" is a new book by Les Woodland on the legendary French road race, published by McGann Publishing.
Posted in New Products
March 18, 2013

IRVINE, CA (BRAIN)—Felt Bicycles has made two key hires at its headquarters in Irvine, California, bringing aboard former downhill pro Scott Sharples as mountain bike product manager and marketing and advertising veteran Brian Darney as brand marketing director.

Posted in North America
March 18, 2013

By Adeline Bash, Public Relations Associate for Product Architects, Inc.  — the manufacturer of the Polar Bottle insulated water bottles. 

Posted in Opinion/Analysis
March 18, 2013

SANTA FE (BRAIN) — Distributor BTI is minimizing downtime during its upcoming move. It will miss just two days of weekday shipping while relocating from several facilities here into one brand-new location.

Posted in North America
March 17, 2013

HAWLEY, PA (BRAIN) — Celebrating its 80th anniversary this year, Pennsylvania retailer Sickler’s Bike & Sport has now opened a third location, this time in a historic mill building. 

Posted in Retail News
March 17, 2013
Specialized DeflectUV apparel

MORGAN HILL, CA (BRAIN) — Specialized Bicycles’ new apparel line will feature DeflectUV technology sun protection that has been integrated into the weave of the fabric.  Because DeflectUV is woven into the material, it is breathable, chemical free, and will never wear off, the company said.

Posted in New Products
March 15, 2013
Rob Kozich

DUARTE, CA (BRAIN) — Folding bike brand Dahon has added Rob Kozich as its European market development manager.

Posted in International
March 15, 2013

VANCOUVER, BC (BRAIN) — Sigma's new 12.12 model Topline bike computer calculates how many gallons of gas the rider has saved by using a bike instead of a car.

Posted in New Products

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