All articles by BRAIN Staff
BOULDER, CO (BRAIN) — Lapierre Bicycles has hired Verde PR & Consulting to represent it for public relations and related support, the companies announced Monday.
EMERYVILLE, CA (BRAIN) — Capo Cycling Apparel has named industry veteran Jay Thomas vice president of sales. Thomas joins the clothing brand from Midwest Cycling, a chain of six Trek concept stores he co-founded in Nebraska, Kansas and Missouri. He starts with Capo on July 1.
VERDI, NV (BRAIN) — Sinclair Imports, known for throwing the most anticipated parties at Interbike each year, is making full use of Interbike's new venue this September, hosting its 14th annual bash at a brand new club that is in the same hotel as the show.
DENVER, CO (BRAIN) — Descente North America has hired several independent sales reps to represent its cycling division in North America.
SANTA CRUZ, CA (BRAIN) — Days after unveiling its second 27.5-inch-wheel bike released this spring—and closely following the introduction of Juliana Bicycles as its own separate line—Santa Cruz Bicycles took the wraps off the next generation of its Tallboy 29er on Friday.
WASHINGTON, D.C. — About 141.9 million Americans got outdoors last year to exercise and take part in at least one of the 43 outdoor activities that the Outdoor Foundation tracks.
BOSTON, MA (BRAIN) — BMC Switzerland recently opened a Stromer service center in the San Francisco Bay Area to support dealers and customers of its electric bike line. BMC Switzerland owns Stromer as well as Bergamont.
KENT, WA (BRAIN) — Outdoor equipment retailer REI recently announced changes to its return policies, which previously allowed customers to return any item for any amount of time, no questions asked.
WASHINGTON, D.C. (BRAIN) — The National Park Service and the Adventure Cycling Association recently signed a five-year agreement in which both groups will work collaboratively to build a nationwide bike route through national parks.