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BRAIN Staff

All articles by BRAIN Staff

July 28, 2015

KETCHUM, Idaho (BRAIN) — Club Ride Apparel has added a female designer to its staff, as a part of the brand's strategy to increase women's sales to 50 percent of its overall sales by next year.

Posted in North America
July 28, 2015
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ALBUQUERQUE, N.M. (BRAIN) — Patrick O'Grady is once again offering the Old Guys Who Get Fat in Winter Racing Team jerseys. The jerseys feature the cartoon Old Guy created by O'Grady for VeloNews magazine in 1989, as well as various sponsors including Wide Load Diner and Spare Tire Ale.

Posted in New Products
July 28, 2015

VENTURA, Calif. (BRAIN) — A new distributor, Zeitbike, is being launched this week by Fritz Bohl, the former CEO of Abus North America. Zeitbike's dealer portal went live Monday.

Posted in North America
July 28, 2015

MANCHESTER, N.H. (BRAIN) — The Bike Cooperative has named Pro Patch its custom accessories provider. The co-op's member retailers will earn rebates on all of their Pro Patch purchases effective immediately.

Posted in Retail News
July 27, 2015

OGDEN, Utah (BRAIN) — ENVE is now shipping its SES 2.2 wheels, designed as lightweight climbing wheels for tubular tires. The wheels were developed with aerodynamicist Simon Smart and have the shallowest profile of any wheel developed in the collaboration.

Posted in New Products
July 27, 2015

SANDY, Utah (BRAIN) — Reynolds Cycling is expanding its relationship with DWL Bicycle Company, who will now manage all aftermarket sales and marketing responsibilities in Asia. DWL, based in Taichung, Taiwan, previously handled responsibilities for Reynolds involving Asian OEs and assemblers.

Posted in International
July 27, 2015

BOULDER, Colo. (BRAIN) — PeopleForBikes has launched a new campaign intended to inspire riders to try riding dirt roads and paths as a way to escape traffic and make the riding experience more enjoyable.

Posted in North America
July 27, 2015

IRVINE, Calif. (BRAIN) — Felt Bicycles has officially unveiled a new corporate logo. The new design was introduced at a global distributor meeting in Germany. The company also released a usage guide for distributors and retailers that includes recommendations and regulations for all Felt branding.

Posted in North America
July 27, 2015

FREEPORT, Maine (BRAIN) —The Carrabassett Region chapter of the New England Mountain Bike Association has received a $50,000 grant from LL Bean's Charitable Giving for Conservation and Outdoor Recreation.

Posted in North America
July 27, 2015

WESTPORT, Conn. (BRAIN) — Compass Diversified Holdings has agreed to sell CamelBak Products LLC to Vista Outdoor Inc. for about $412.5 million.

Posted in Industry News

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