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BRAIN Staff

All articles by BRAIN Staff

November 13, 2014

IRVINE, Calif. (BRAIN) — Pedego Electric Bikes is launching a new bike, called the Boomerang, with an extra-low step-through frame. The company did not say if the model name was inspired by the frame's appearance or by its intended customers: Baby Boomers (or both).

Posted in Product/Tech
November 13, 2014

SAN JUAN CAPISTRANO, Calif. (BRAIN) — The Interbike trade show ranked 54th on the list of Top 100 Trade Shows of 2013 published by Trade Show Executive magazine. The magazine began the ranking in 2007 and Interbike has been listed since then. The 'Gold 100' status is based on a show's net square feet.

Posted in North America
November 13, 2014
A heat map of the activites from the challenge.

SAN FRANCISCO (BRAIN) — Nutrition brand GU Energy Labs and online network Strava have raised $58,683 for the Challenge Athletes Foundation through a GU-sponsored promotion on Strava.com.

Posted in North America
November 13, 2014

OLNEY, Ill. (BRAIN) — Vredestein tires are now being distributed by QBP, J&B and Action Bicycle, as well as its previous distributors, BTI and Magura Direct. Magura is the tire brand's North American representative.

Posted in North America
J&B, QBP and Action join previous distributors BTI and Magura Direct.
November 13, 2014
The Sturmfist 4 has four fingers for warmth.

BLOOMINGTON, Minn. (BRAIN) — 45NRTH is launching a two-model line of gloves designed for cold-weather riding — with one model intended for riding in 15-to-35 degree conditions and the other for riding when it's between zero and 15 degrees out.

Posted in New Products
November 12, 2014

LOUISVILLE, Ky. (BRAIN) — In conjunction with the launch of its new streaming platform, Endurance Films Training Institute, video production company Endurance Films will host a triathlon discussion panel online this week.

Posted in North America
November 12, 2014

SANTA MONICA, Calif. (BRAIN) — Bonk Breaker products are going to be distributed in Norway, Denmark and Sweden by Gaia Sport, a distributor co-owned by Danish triathlete Rasmus Henning.

Posted in International
November 12, 2014

BOULDER, Colo. (BRAIN) — VeloPress' new book title, "Bike Mechanic: Tales from the Road and the Workshop," is marketed as an all-access pass to professional cycling's service course.

Posted in New Products
November 12, 2014

BOULDER, Colo. (BRAIN) — "Fat Tire Flyer: Repack and the Birth of Mountain Biking," is a new hardcover book published by VeloPress this fall. 

Posted in New Products
November 12, 2014

BLOOMINGTON, Minn. (BRAIN) — QBP is now distributing the Lauf Fork, lightweight carbon mountain bike fork from an Iceland-based company. 

Posted in Product/Tech

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