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BRAIN Staff

All articles by BRAIN Staff

August 25, 2015
Siegfried Neuberger, manager, Zweirad-Industrie-Verband (ZIV), René Takens, CEO, Accell Group; Scott Rittschof, senior vice president and general manager, Cycling Sports Group, Dr. Ulrich Gries, CEO Hollandrad.com and Stefan Reisinger, head of Eurobike.

FRIEDRICHSHAFEN, Germany (BRAIN) — The German market had a strong start to bicycle sales in the first half of the year, which industry executives attributed to mild weather, increased interest in urban mobility and e-bike sales.

Posted in International
August 25, 2015
A bird’s-eye view of the Demo Day grounds Tuesday.

FRIEDRICHSHAFEN, Germany (BRAIN) — High-profile bike brands may come and go from the Eurobike landscape, but the international trade show appears to be as strong as ever with 1,350 exhibitors, 45,000 trade visitors and — on the final day — 20,000 consumers expected to converge on the Messe Friedrichshafen from

Posted in International
Sunny Demo Day is a welcome break from last year’s rainy Messe debut.
August 24, 2015

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Show organizers for the Outdoor Retailer trade show will be extending their contracts with Salt Lake City through its summer 2018 show.

Posted in North America
August 24, 2015

FRIEDRICHSHAFEN, Germany (BRAIN) — At Eurobike this week, WTB is introducing a new flat bar grip call PadLoc that uses a special mitered handlebar to eliminate the possibility of slipping. The miter also allows the grip to have a thick rubber outer end for additional comfort.

Posted in New Products
August 24, 2015

TEMECULA, Calif. (BRAIN) — Turner Bikes has hired the Southern California branding and advertising agency, The Creative Bar, for a complete rebrand.

The Creative Bar has worked with Intense Cycles, Haro Bikes, and VEE Tire Co., among others.

Posted in North America
August 21, 2015

GREENVILLE, S.C. (BRAIN) — Michelin has launched a new ambassador program for its mountain bike tire division.

Posted in North America
August 21, 2015

SAN DIEGO (BRAIN) — Ivan Harms has joined Loaded Precision Components and will oversee brand strategy and operations for the mountain bike component maker.

Posted in North America
August 21, 2015

SQUAMISH, British Columbia (BRAIN) — OneUp Components' new Chainguide weighs just 35 grams and is designed to be easy to install and adjust. The company said the guide is a good idea even with narrow-wide chainrings because chaindrop is still possible with those setups, especially as the rings wear.

Posted in New Products
August 21, 2015

COSTA MESA, Calif. (BRAIN) — The National Bicycle Dealers Association has released its third annual list of America's Best Bike Shops. 

Posted in Retail News
August 21, 2015

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Registration is now open for the 2016 IBD Summit, to be held in Tempe, Ariz., Jan. 12-14.

Posted in North America
Preliminary agenda released: Fewer keynotes, more industry panels.

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