BRAIN Staff

All articles by BRAIN Staff

October 13, 2017

TAMPA, Fla. (BRAIN) —Atomik Carbon, a manufacturer of carbon wheels and components, has launched an experiential cycling events division and is kicking things off with a two-day bikepacking weekend in Florida.

Posted in North America
October 13, 2017

KONA, Hawaii (BRAIN) — American Bicycle Group's Quintana Roo is showing off its all-new PRsix Disc Series of triathlon bikes at the Ironman World Championships in Kona this week.

Posted in New Products
October 13, 2017

PHILADELPHIA (BRAIN) — Fuji Bikes has become the exclusive bicycle sponsor for Steve Arpin and the Loenbro Motorsports Red Bull Global RallyCross team heading into the final race of the season in Los Angles and continuing into the 2018 season.

Posted in International
October 12, 2017

SAN LUIS OBISPO, Calif. (BRAIN) — Lezyne is entering the OE market with its LED lighting systems, offering the systems to e-bike makers.

Posted in International
October 12, 2017
The new JET Roll MTB+ Dragon Lady.

FREEHOLD, N.J. (BRAIN) — JET Roll has launched three new tool roll models for the 2018 model year, including new designs for plus-sized mountain bikes.

The new JET Roll MTB+ Dragon Lady and Balls 8 models are designed to carry plus-sized MTB and fat bike tubes, along with other essential cycling items.

Posted in New Products
October 12, 2017

BOULDER, Colo. (BRAIN) — Sean Madsen, who has developed bike fit systems and products for the Boulder Center for Sports Medicine and Specialized's Body Geometry line, is launching his own mountain bike grip on Kickstarter.

Posted in Product/Tech
October 12, 2017
Oakley's AR07 helmet

FOOTHILL RANCH, Calif. (BRAIN) — Oakley, which unveiled its first cycling helmets this summer, announced this week that it has reached an agreement to become the "Official Helmet and Smart Eyewear" sponsor of the 2017 Ironman World Championships, which takes place this weekend in Hawaii.

Posted in North America
October 12, 2017

BOULDER, Colo. (BRAIN) — Camber Outdoors has announced six Camber Exchange events this fall. Three of these events will be the first-ever Camber Exchanges in their regions.

Posted in North America
October 11, 2017

TOPEKA, Kan. (BRAIN) — AAA Kansas, working with the Kansas Department of Wildlife, Parks & Tourism, as  introduced a program to help prevent cyclists from getting stranded with a mechanical problem.

Posted in North America
October 11, 2017

LAGUNA HILLS, Calif. (BRAIN) — The October 1 issue of Bicycle Retailer included our regular State of Retail feature, where we ask our panel of retailers from around the country about an issue facing the industry. In the October issue, we asked about Interbike's decision to hold its next trade show in Reno, Nevada.

Posted in Retail News

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