All articles by BRAIN Staff
PLAINFIELD, Ind. (BRAIN) — Endura has hired MISO Partners to represent the brand in New England.
BRENTWOOD, Tenn. (BRAIN) — Swiftwick has launched a new free shipping program that it says will help dealers maximize turns and minimize stock-outs.
MILWAUKEE (BRAIN) — Milwaukee-based accessory brand BiKase is launching its newest product, the SuperBand, on Kickstarter. The SuperBand can be attached to various places on a bike (or stroller, golf cart or other ATV) and includes two elastic bands to hold anything from a rain jacket to a beer can.
MORGAN HILL, Calif. (BRAIN) — Julian Coffey, the former publisher of Pinkbike and previous marketing director at Race Face, has signed on at Kali Protectives as vice president of business development.
SAN FRANCISCO (BRAIN) — Strava has updated its mobile apps with Live Segments, so athletes who use the company's app can see, in real time, when they are approaching a favorite segment and if they are on pace for a personal record or KOM.
CHICAGO (BRAIN) — SRAM has released a drivetrain and disc brake set specifically developed for use on electric mountain bikes.
SRAM EX1 will be available to OEMs this summer.
MADISON, Wis. (BRAIN) — Pacific Cycle is recalling 129,000 Schwinn-branded infant bike helmets, sold at Target between January, 2014 and last month.
INDIANAPOLIS (BRAIN) — Silca is bringing back the SuperPista, a pump first introduced in 1989. The redesigned SuperPista includes some features and materials that Silca uses in its SuperPista Ultimate pump, introduced about two years ago.
MISSION VIEJO, Calif. (BRAIN) — American Classic has hired Rico Sports Group Inc. for North American OEM sales.