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BRAIN Staff

All articles by BRAIN Staff

May 22, 2015

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike is launching a new turnkey-booth section at this year's show, designed to highlight European brands seeking to enter the U.S. market for the first time.

EU@Interbike will spotlight up to 20 brands in the newly expanded Hall E.

Posted in International
May 21, 2015

CINCINNATI (BRAIN) — Infinit Nutrition is rebranding the product line it sells through speciality retailers with new product enhancements and new packaging. The company also is launching a redesigned website.

Posted in North America
May 21, 2015

VENTURA, Calif. (BRAIN) — Matisse Worldwide, a Taiwan-based industry consulting company founded by former Dorel executive Brad Hughes, is opening a new U.S. office and has released a list of Asian manufacturers that it will be representing here.

Posted in International
May 21, 2015

GILBERT, Ariz. (BRAIN) — USA BMX has awarded a total of $75,000 in scholarships to about 70 BMX racers who attend college.

Posted in North America
May 21, 2015
MINNEAPOLIS (BRAIN) — The Hidrate Me Smart Water Bottle, which will launch a Kickstarter.com crowd-funding campaign June 1, will alert the user to appropriate drinking levels based on temperature, humidity, elevation and personal settings.
Posted in New Products
May 20, 2015

WASHINGTON (BRAIN) — The League of American Bicyclists has published a 28-page report on how bike shops can better welcome women customers.

Posted in Retail News
May 20, 2015

WATERLOO, Wis. (BRAIN) — Trek Bicycle's president, John Burke, is urging Wisconsin cyclists to contact their state lawmakers in support of the state's Complete Streets Law, which Gov. Scott Walker has proposed eliminating.

Posted in North America
May 20, 2015

PITTSGROVE, N.J. (BRAIN) — New women's cycling apparel brand Evelyn Hill Cycling is expanding its product line to include larger sizing for bibs, shorts, jerseys, and accessories. The brand's Season 2 collection will include sizing ranging from 3XL-5XL, to fit women who range from sizes 20 through 28-plus.

Posted in Product/Tech
May 20, 2015

PARK CITY, Utah (BRAIN) — Competitive Cyclist is giving away bikes to three riders chosen at random for among those who entered the e-commerce site's Strava Connect promotion last month.

Posted in Retail News
May 20, 2015

BOULDER, Colo. (BRAIN) — PeopleForBikes is providing $32,000 to the National Interscholastic Cycling Association this year, through two separate funds.

Posted in North America

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