All articles by BRAIN Staff
MONTEREY, Calif. (BRAIN) — SRAM is introducing two single-chainring road groups for the 2016 model year, the Rival 1 and Force 1 groups (the previous cyclocross group, Force CX1, is now renamed Force 1).
RAPID CITY, S.D. (BRAIN) — Strider Sports Intl., Inc. has rolled out a new authorized dealer agreement and MAP policy.
SAN FRANCISCO (BRAIN) — Beginning late summer, Highway Two will be the exclusive U.S. distributor of Knog accessories. Highway Two also will distribute Knog in Canada, alongside Live to Play Sports.
MONTEREY, Calif. (BRAIN) — Shimano released a wide array of updates to its popular Deore XT group on Wednesday, prior to the opening of the Sea Otter Classic.
MONTEREY, Calif. (BRAIN) — WTB is releasing a new tire at the Sea Otter Classic on Wednesday. The Riddler 2.4, named for WTB-sponsored rider Nathan Riddle, combines a fast-rolling center tread with larger outside knobs. It is intended primarily for rear tire use.
BREMBATE, Italy (BRAIN) — Component brand 3T is branching out with a new handlebar-mounted device that mirrors smartphone apps.
SAN DIEGO (BRAIN) — Goggle and casual sunglass brand 100% has expanded into performance sunglasses with the introduction of the Speedcraft and more compact Speedcraft SL.
OXNARD, Calif. (BRAIN) — Nalini's new summer Black Label road cycling clothing collection has features and materials identical to what the brand provides its sponsored pro racing teams.
NEW YORK (BRAIN) — Eddy Merckx Cycles USA has launched an outside sales team following its transition from consumer direct sales back to IBD sales in the U.S. The company said the transition has been successful as it now has more than 80 retail locations.
BLOOMINGTON, Minn. (BRAIN) — QBP is now the exclusive U.S. distributor for Birzman's tools and accessories. QBP has distributed the brand for about 18 months; the exclusive agreement is new.