All articles by BRAIN Staff
ZWOLLE, the Netherlands (BRAIN) – Fast Forward Wheels has moved its headquarters to a larger building in Zwolle, the Netherlands. The company said it moved due to growing sales and the need for more storage and workspace. The new headquarters are in an old steel factory.
BERKELEY, Calif. (BRAIN) — GU Energy Labs is revamping its brand, with a new logo, new formulas for its nutrition products, new names and new packaging.
NEWBURY PARK, Calif. (BRAIN) — Liv is launching the largest ambassador program in the brand's history, with 80 women ambassadors across the country, who will work with retailers to lead ride and give educational clinics to help grow women's cycling communities.
FORT COLLINS, Colo. (BRAIN) — Niner Bikes has added a steel-framed 700c-wheel bike to its range, called the RLT9 Steel.
The new model is designed for gravel road riding and touring.
NASHUA, N.H. (BRAIN) — Anomaly Action Sports, the parent of the Shred Optics and Slytech Protection brands, has added field reps across the country as the two brands push into the mountain bike and BMX market.
MADRID (BRAIN) — BKOOL has added live weather conditions to its ride simulator, allowing a rider to see the current weather conditions, including rain, snow or fog, on the screen and feel the effects of a head- or tailwind.
INDIANAPOLIS (BRAIN) — Zipp Speed Weaponry has hired motorsports industry veteran Brad Walters as a graphic designer, effective March 23.
ATLANTA (BRAIN) — A new website, Pedalwrencher.com, syncs with users' Strava.com data to track miles of use for chains, brake pads and other wearables — and may create opportunities for bike retailers to sell them those parts.
POOLE, U.K. (BRAIN) — Muc-Off’s newest chain lube is formulated for long distances and use during the harshest weather conditions, the company says.
The new Hydrodynamic lube was developed in collaboration with Team Sky.