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BRAIN Staff

All articles by BRAIN Staff

August 29, 2012
New Force components

FRIEDRICHSHAFEN, Germany (BRAIN) — SRAM is updating its first road group, called Force, with improved chainrings, shifters and rear derailleurs, the company announced Wednesday.

Posted in New Products
SRAM's first road parts get better chainrings, other upgrades
August 28, 2012
Recalled eebrake calipers

WASHINGTON, D.C. (BRAIN) — Eecycleworks LLC is working with the U.S. Consumer Product Safety Commission to recall about 400 of its eebrake caliper brakes for road bikes. 

Posted in Recalls
Caliper bridges can crack
August 28, 2012
Ken Avery

RATZENRIED, Germany (BRAIN) —Vittoria wants to grow its market share in mountain bike tires in the U.S. and recently hired Ken Avery as a dedicated brand and product manager for its Geax off-road tire line.  

Posted in International
August 28, 2012

RATZENRIED, Germany (BRAIN)—Thousands of retailers, media people and suppliers came to this town Tuesday to test ride bikes under stunning blue skies.

Posted in International
August 28, 2012


BOULDER, CO (BRAIN) — The Taiwan Bicycle Exporters Association has committed to another three-year, $150,000 investment in the Bikes Belong Foundation. This will bring TBEA's total contribution to $300,000 by 2015.

Posted in Industry News
August 28, 2012

OGDEN, UT (BRAIN) — Fat bike maker 9:ZERO:7 is moving its distribution center from Anchorage, Alaska, to Ogden, Utah, the company announced this week.

The company said the new location will allow it to service its dealer base more easily.

Posted in North America
August 28, 2012
Currie Technologies eFlow E3 Nitro

CHATSWORTH, CA (BRAIN) — Currie Technologies is introducing an award-winning new electric bicycle to the U.S. market at Interbike next month. The eFlow E3 Nitro, features a high-capacity Samsung lithium-ion battery pack that is integrated into the seatpost.

Posted in New Products
August 28, 2012

TAMPA, FL (BRAIN) — Police in Tampa will use Kona's recently launched Safariland 29er patrol bikes at the Republican National Convention this week.

The convention was brought to order briefly on Monday before being adjourned because of an approaching tropical storm.

Posted in Industry News
August 27, 2012

Hawley has added two new sales reps in the West to round out coverage there following the opening of a West Coast distribution center in Nevada earlier this year.

Posted in North America
August 27, 2012
Our new site as seen on an iPhone. We think you'll like it.

BRAIN's new website: Same journalism for the trade, in a better package, both big and small.

Let us know what you think of it.

Posted in Industry News

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