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BRAIN Staff

All articles by BRAIN Staff

April 8, 2013

BERKELEY, CA (BRAIN) — Singletrack High, a documentary about the high school mountain bike racing movement, will be screened during the Sea Otter Classic in Monterey, California, later this month.

Posted in Industry News
April 8, 2013

SEATTLE, WA (BRAIN) — Seattle Bike Suppy has hired Dirk Sorenson as marketing manager, the senior member of the distributor's marketing department. Sorenson’s 15-plus-year marketing career includes an extensive background working with leading action sports and consumer packaged goods products.

Posted in Industry News
April 6, 2013

HEERENVEEN, Netherlands (BRAIN) – Accell Group will merge bike production for its Batavus and Sparta brands, the company announced this week. Production will consolidate under one roof at the company’s headquarters in Heerenveen.

Posted in International
April 5, 2013

SANTA FE, NM (BRAIN) — BTI has hired Chris Blumenstetter as Cinelli brand manager, the company announced Friday.

Posted in North America
April 5, 2013

AUSTIN, TX (BRAIN) — Cycleast, a new custom shop in the Texas capital, is also entering the distribution business, bringing in handmade carbon fiber and steel road and track bikes from the Czech Republic’s Festka Bicycles as the brand’s U.S. importer.

Posted in Retail News
April 5, 2013

MORGAN HILL, CA (BRAIN) — Specialized has launched a new triathlon/time trial saddle, the Sitero.

Posted in New Products
April 5, 2013

OAKLAND, CA (BRAIN) — Nutritionals brand GU Energy, retailer Sports Basement of Walnut Creek and Kaiser Oakland Medical Center were this year's winners of the East Bay Bicycle Coalition's Bike Friendly Business Awards.

The companies will be honored at an event May 9 in Oakland.

Posted in Industry News
April 4, 2013

LILLE, France (BRAIN) — Bianchi is introducing a new technology for reducing vibration in carbon frames with a prototype frame that is being raced in Paris-Roubaix this weekend.

Posted in Product/Tech
April 4, 2013

LOS ANGELES, CA (BRAIN) — Sport Chalet on Thursday announced the launch of “order today, deliver today” service.

Posted in Retail News
April 4, 2013
KENT, WA (BRAIN) — Raleigh Bicycles is issuing a $50 rebate to all consumers who purchase certain Raleigh alloy-framed bike models now through May 31. The company also has extended its $100 carbon bike rebate program that was announced in February.
Posted in North America

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