All articles by BRAIN Staff
ST. PAUL, Minn. (BRAIN) — Park Tool has hired industry veteran Karl Wiedemann as the company's new director of marketing and communications. Wiedemann was most recently the communications and sponsorship manager for Thule.
ATLANTA (BRAIN) – Bicycle Retailer & Industry News editors and sponsors hit the road Tuesday for the first Dealer Tour of the year in Atlanta.
MISSOULA, Mont. (BRAIN) — Adventure Cycling Association has released its Bicycle Route 66 map set, charting the course for cyclists to travel the famous corridor from Chicago to Los Angeles on roads appropriate for cycling, including sections of the historic highway. The 2,486-mile route is covered in a specially designed six-map set, allowing cyclists to tour the whole thing or ride a few sections.
INDIANAPOLIS (BRAIN) — Silca has expanded options for its wooden countertop displays and is offering retailers a seasonal margin boost on the sets with its “Spruce Up for Spring” program.
LAGUNA HILLS, Calif. (BRAIN) — The March 1 issue of Bicycle Retailer and Industry News includes coverage of efforts to control international pricing, a landmark new study on cycling participation commissioned by PeopleForBikes, and a feature on bike retailers setting up shop in mixed-use “hub” environments.
SOUTHAMPTON, United Kingdom (BRAIN) — U.K.-based cycling commentary, PR and production company Cyclevox has introduced an online women’s cycling video channel: Voxwomen.
NORTHVALE, N.J.— Building on the success of its popular Bicycle Test Ride Experience program on the East Coast, Jamis Bicycles is broadening its reach by taking the program west of the Mississippi.
BOULDER, Colo. (BRAIN) — CatEye America has revised its unilateral minimum advertised price policy. The new policy, effective March 9, includes updated 2015 MAP sale windows, a revision to the enforcement paragraph and a current "Premium Products: price list.
BOULDER, Colo. (BRAIN) — A new study commissioned by PeopleForBikes has found that roughly one in three Americans rode a bike at least once in the past year — a significantly higher rate of participation than previous research from other sources has shown.
BIG FLATS, N.Y. (BRAIN) — Stan’s NoTubes has named Chris Currie creative director. An industry veteran, Currie has experience in Web development, marketing, sales management, graphic design, business development and customer service.